Serena & Lily direct-to-consumer revenue doubled annually to $20M in year three
Lily Kanter · Serena & Lily: Serena Dugan and Lily Kanter. They Built a $20M Brand—Then One Investor Almost Destroyed It · Aug 3, 2026 · at 48:55
Lily Kanter is the co-founder of Serena & Lily, detailing the rapid growth of the company's direct-to-consumer revenue following their catalog launch.
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“The first year we were direct-to-consumer, we did five million dollars. The second year we were in direct-to-consumer, we did ten million. It doubled. That third year we were in direct to consumer, it went to twenty million. Like, we had a five, 10, 20 sprint.”
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