Seagrass Pottery on track for $400K annual revenue, $1.2M lifetime
Christina Latreverse · Advice Line: New Offerings, Bigger Markets · May 14, 2026 · at 3:12
Christina Latreverse, founder of Seagrass Pottery, calls into How I Built This to share financial metrics and seek scaling advice from Guy Raz and guest advisor Chieh Huang.
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“So we're on track to do about 400,000 this year. Total lifetime revenue are at 1.2 million.”
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Seagrass Pottery breaks down revenue across wholesale, classes, and memberships
“We're about 30% B to B for wholesaling. And then we have 38%, which is classes and workshops, and then 30% is our community studio because we offer, like, a membership program where you can kind of use the studio space as your own when our classes aren't in se…”