O'Hayer sold a 10% stake via secondary rounds to private equity
Matt O'Hayer · Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg · Mar 23, 2026 · at 1:00:07
Matt O'Hayer, founder of Vital Farms, describes obtaining personal liquidity through secondary transactions with impact private equity investors.
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“And so he ran a process for us to sell 10% of the company. And came in at twice the number that he had said, wow. For the first time I had, you know, some real money. I could do something with it myself, you know, buy a house and do some things. And the company didn't get any of that money. It was basically, we sold, I sold a little bit of my stock. And so we did a couple more rounds of that. And the following year we did one, it was two and a half times, it would valuation again. So I had sold about 20% of the company.”
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