O'Hayer: Big meat and egg companies routinely break farmer contracts
Matt O'Hayer · Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg · Mar 23, 2026 · at 52:50
Matt O'Hayer, founder of Vital Farms, explains why his company chose to treat small independent farmers as full stakeholders rather than following typical industry practices.
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“Routinely all the big chicken companies, egg companies, beef companies, they would always break their contracts when it was economically favorable for the big producer to do so, or the big brands.”
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