O'Hayer: Vital Farms stopped making nutritional claims on pasture eggs
Matt O'Hayer · Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg · Mar 23, 2026 · at 40:18
Matt O'Hayer is the founder of Vital Farms, discussing early branding and egg production standards with host Guy Raz.
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“We don't make any claims in my company because every chicken on pasture can eat whatever he wants, or she wants. And so, I mean, and the yolk color can change because some chickens You know, decide to stay in all day. You know, I'm just gonna stay home and eat grain, you know, and you never, you know, they have the option to be on a 108 square feet of pasture, but you don't have any guarantee that what they're gonna need. So we don't, we stopped on nutritional claims.”
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