Matt O'Hayer

9 statements across 1 episodes · 3 bullish · 1 bearish · 1 people on the record · first statement Mar 23, 2026 by Matt O'Hayer · across every show →

On the record as a speaker too: Matt O'Hayer's record, appearances and statements → this page counts the times other people say the name.

Everything said about Matt O'Hayer, oldest first

Mar 23, 2026 positive
Disclosure
O'Hayer: John Mackey's Conscious Capitalism essay inspired his future business model
“I'd read this essay that had been written by John Mackey called Conscious Capitalism... It described that, you know, businesses need to have a deeper purpose besides just making money... What Whole Foods did is for their five stakeholders, which is the custome…”
Matt O'Hayer Mar 23, 2026 ▶ 28:52 Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg
Mar 23, 2026 positive
Insight
O'Hayer: Scalable pasture-raised eggs require a franchise contract model
“Farmers aren't going to give you the consistency you want. You need to have consistent rules, and you need to create what I would call like a franchise model. An upside-down franchise, and I had the experience in franchise, like, how would you do it? And I sai…”
Matt O'Hayer Mar 23, 2026 ▶ 33:13 Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg
Mar 23, 2026
Disclosure
O'Hayer sold a 20% stake in Vital Farms to Jason Jones for $200K
“He, ah, I sold him 20% of the business for 200,000 dollars.”
Matt O'Hayer Mar 23, 2026 ▶ 55:18 Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg
Mar 23, 2026
Insight
O'Hayer: Founders must hire people ten times smarter to run operations
“I hadn't really learned lessons that I learned later in life, which is always hire people that are 10 times smarter than you and 10 times better than you to run every aspect of the business.”
Matt O'Hayer Mar 23, 2026 ▶ 19:00 Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg
Mar 23, 2026
Disclosure
O'Hayer sold a 10% stake via secondary rounds to private equity
“And so he ran a process for us to sell 10% of the company. And came in at twice the number that he had said, wow. For the first time I had, you know, some real money. I could do something with it myself, you know, buy a house and do some things. And the compan…”
Matt O'Hayer Mar 23, 2026 ▶ 1:00:07 Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg
Mar 23, 2026 neutral
Assertion Contradicted
O'Hayer: Hens stop laying within 48 hours without daily protein
“Well, what I found out pretty quickly through trial and error is that if they don't get four ounces of 18% protein every single day, they will stop laying eggs within 48 hours.”
Matt O'Hayer Mar 23, 2026 ▶ 36:59 Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg
Mar 23, 2026 negative
Assertion Supported
O'Hayer: 95% to 98% of US egg-laying hens lived in cages around 2004
“What I found is that the three hundred million chickens that are out there, three hundred and thirty million chickens, even at that time, 95, 98% of them were living in cages. Four, five, six, seven, eight birds to a cage, unable to stand up, unable to turn ar…”
Matt O'Hayer Mar 23, 2026 ▶ 32:41 Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg
Mar 23, 2026 positive
Disclosure
O'Hayer: Took Whole Foods loan for strategic support, not capital
“I really got the loan because I knew that what came along with that was even more support from Whole Foods. And I wanted them as a partner.”
Matt O'Hayer Mar 23, 2026 ▶ 48:23 Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg
Mar 23, 2026
Assertion Not publicly verifiable
O'Hayer laid off 140 employees on 9/11 before the second tower fell
“So I got on the phone right before the second tower came down, Got on phone with London and Austin and laid off a 140 people.”
Matt O'Hayer Mar 23, 2026 ▶ 21:16 Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg
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