In 2007, Serena & Lily had zero e-commerce sales across 600-800 stores
Lily Kanter · Serena & Lily: Serena Dugan and Lily Kanter. They Built a $20M Brand—Then One Investor Almost Destroyed It · Aug 3, 2026 · at 46:50
Lily Kanter, co-founder of Serena & Lily, describes the company's retail distribution model prior to adding direct-to-consumer e-commerce capabilities.
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“100% wholesale. We had about 600 to 800 stores. We had zero online. We didn't even have a shopping cart on our website, so there was no direct-to-consumer happening for us”
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