VCs rejected Quidsi's $100M funding round because Amazon was targeting them
Marc Lore · diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021) · Mar 30, 2026 · at 44:34
Marc Lore, co-founder of Diapers.com parent Quidsi, explains trying to raise growth capital in 2010 while Amazon was aggressively attacking the company's core category.
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“We had only raised 50,000,055 million dollars up until that point, which was pretty modest amount of money raised compared to today's standards, but we went out and we needed another hundred million to keep all the websites going and to really blow it out. We started putting some feels around the market, but everybody said, hey, listen, Amazon's coming after you. We're, that's too risky for us.”
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