Quidsi rejected a $100M higher buyout offer due to Amazon retaliation threats
Marc Lore · diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021) · Mar 30, 2026 · at 47:32
Marc Lore recounts acquisition negotiations for Quidsi (Diapers.com) in 2010, revealing why the company accepted Amazon's buyout over a higher competing bid.
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“Because Amazon very clearly stated that if we took that offer, they would do even more to harm the business.”
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