Amazon explicitly threatened to price diapers at zero to force Quidsi sale
Marc Lore · diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021) · Mar 30, 2026 · at 48:09
Marc Lore describes the aggressive acquisition tactics used by Amazon in 2010 to force the sale of Diapers.com (Quidsi).
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“They said, well, yeah, we're gonna take the price of diapers to zero, and we're gonna, you know, and they made some analogies to some other, used explicit language, and it was pretty scary stuff. I'll just leave it at that.”
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