Marc Lore

45 statements across 7 episodes · 17 bullish · 9 bearish · 3 people on the record · first statement Jan 21, 2019 by Andy Dunn · said 38 times in 6 episodes since 2019 · across every show →

On the record as a speaker too: Marc Lore's record, appearances and statements → this page counts the times other people say the name.

Mentions by year

brought up most by Andy Dunn (20), Christina Carbonell (9), Guy Raz (4), Davis Smith (4), Galyn Bernard (1)

tap a year for its mentions
00811522019202020212022202320242025episodesmentions
0122019202020212022202320242025episodes it came up in
007.511522019202020212022202320242025episodesmentions per episode
2025 1 mention in 1 episode
2024 13 mentions in 1 episode
2022 12 mentions in 2 episodes 6 per episode
2020 4 mentions in 1 episode
2019 8 mentions in 1 episode

every mention, scene by scene, with the transcript →

Everything said about Marc Lore, oldest first

Jan 21, 2019 positive
Opinion
Dunn: Marc Lore is probably the East Coast's best e-commerce entrepreneur
“So probably the best third-party e-commerce entrepreneur on the East Coast.”
Andy Dunn Jan 21, 2019 ▶ 55:52 Bonobos: Andy Dunn
May 17, 2021 positive
Assertion Supported
Lore: Walmart's market cap basically doubled during his tenure
“It's basically double.”
Marc Lore May 17, 2021 ▶ 1:08:38 Diapers.com & Jet.com: Marc Lore
May 17, 2021 positive
Insight
Lore: Customer love and retention matter more early than unit economics
“It's the idea that as long as customers love the service, and they're repeating, and they give you good marks, that you had something. You had something that was valuable. You had a brand, and there was lots of ways to solve the economics, is what we thought a…”
Marc Lore May 17, 2021 ▶ 32:48 Diapers.com & Jet.com: Marc Lore
May 17, 2021 neutral
Insight
Marc Lore: Early competitive drive came from seeking father's love through achievement
“My dad, you know, was not completely present, and the only way to get my dad's attention was to do something extraordinary. So it's sort of programming as a young kid, like, to associate doing big things with feeling loved, basically. I didn't realize that gro…”
Marc Lore May 17, 2021 ▶ 9:15 Diapers.com & Jet.com: Marc Lore
May 17, 2021 positive
Insight
Lore: Dimensional shipping makes basket-building incremental margin highly profitable
“The way shipping works is if you're shipping a box of diapers to someone and you have empty space in that box, the marginal cost to ship the next thing you put in the box is very, very small, very low. Like it might be, you put something that weighs a pound in…”
Marc Lore May 17, 2021 ▶ 37:02 Diapers.com & Jet.com: Marc Lore
May 17, 2021
Assertion Not checkable as stated
Lore: Diapers.com hit $11M in revenue with only three employees
“At eleven million in sales, it was basically just me and Vinny, and we hired another woman to, like, help us with customer care, and some of the fulfillment, but we got up to eleven million in sales with two people, three people, basically.”
Marc Lore May 17, 2021 ▶ 33:08 Diapers.com & Jet.com: Marc Lore
May 17, 2021 negative
Assertion Partly supported
Lore: Quidsi rejected a competing buyout offer $100M higher after Amazon threats
“Yeah, it's even, even worse that we got a higher offer that we didn't take.”
Marc Lore May 17, 2021 ▶ 46:34 Diapers.com & Jet.com: Marc Lore
May 17, 2021 neutral
Assertion Not checkable as stated
Lore invested his entire $390,000 net worth into The Pit
“I invested 390,000 of my own money Into the company.”
Marc Lore May 17, 2021 ▶ 20:27 Diapers.com & Jet.com: Marc Lore
May 17, 2021 neutral
Assertion Not checkable as stated
Lore: The Pit did around $10M in transaction revenue in 10 months
“The first 10 months, we were doing about ten million in transaction revenue.”
Marc Lore May 17, 2021 ▶ 22:00 Diapers.com & Jet.com: Marc Lore
May 17, 2021 negative
Assertion Not checkable as stated
Amazon threatened to drop diaper prices to zero if Quidsi resisted sale
“They said, well, yeah, we're gonna take the price of diapers to zero, and we're gonna, you know, and they made some analogies to some other, used explicit language, and it was pretty scary stuff.”
Marc Lore May 17, 2021 ▶ 47:29 Diapers.com & Jet.com: Marc Lore
May 17, 2021 neutral
Assertion Not publicly verifiable
Lore: The Pit raised $5M from 60 angel investors
“We raised five million dollars, all from 60 angel investors.”
Marc Lore May 17, 2021 ▶ 20:16 Diapers.com & Jet.com: Marc Lore
May 26, 2022 positive
Opinion
Marc Lore is the best entrepreneur on the East Coast
“Was Mark Laurie, who I think is the best entrepreneur on the East Coast.”
Andy Dunn May 26, 2022 ▶ 4:03 HIBT Lab! Burn Rate: Andy Dunn
Sep 22, 2022 bullish
Prediction Not checkable as stated
Lore: AI-driven text commerce will act like a best friend recommending products
“Using artificial intelligence and texting, I think people would be able to, in the future, just text what they want, and the system would know you as well as your best friend or family member, and be able to recommend precisely what you want, and either using …”
Marc Lore Sep 22, 2022 ▶ 35:03 HIBT Lab! Wonder: Marc Lore
Sep 22, 2022 bullish
Prediction Didn’t hold up
Lore: Wonder expects to partner with 30 restaurant chains by July 2023
“So by next summer, by July, we'll have 30 restaurant chains, which we believe is, is around the right number.”
Marc Lore Sep 22, 2022 ▶ 27:43 HIBT Lab! Wonder: Marc Lore
Sep 22, 2022 bearish
Prediction Not checkable as stated
Lore: Consumers will refuse to accept soggy delivery fries within ten years
“I don't think. 10 years from now, people are going to still be satisfied with soggy fries.”
Marc Lore Sep 22, 2022 ▶ 9:17 HIBT Lab! Wonder: Marc Lore
Sep 22, 2022 neutral
Prediction Open · timeframe Sep 2037
Lore: Rolling Wonder out across the US will take 10 to 15 years
“It's going to take probably, you know, 10 to 15 years to roll it out across the country. It's not something you do in just a couple years.”
Marc Lore Sep 22, 2022 ▶ 25:49 HIBT Lab! Wonder: Marc Lore
Sep 22, 2022 neutral
Assertion Supported
Lore: Wonder mobile food trucks operate with a single driver-cook
“The one person drives and cooks and brings it to your door. So there's only one person on the truck.”
Marc Lore Sep 22, 2022 ▶ 11:00 HIBT Lab! Wonder: Marc Lore
Sep 22, 2022 bullish
Assertion Supported
Lore: Wonder built 20 mobile restaurant chains that cook at customer doors
“Well, we've built now 20 restaurant chains across all different cuisines, and we put it on a mobile platform so that the restaurant actually comes to you, cooks right outside your door very fast in a high-speed convection oven, and brings the food piping hot t…”
Marc Lore Sep 22, 2022 ▶ 9:57 HIBT Lab! Wonder: Marc Lore
Sep 22, 2022 positive
Disclosure
Lore: Wonder gives all workers starting pay over $20, benefits, and equity
“We pay people pretty well, so it's over 20 dollars an hour starting, and up from there, full health benefits, and we also give everyone stock in wonder.”
Marc Lore Sep 22, 2022 ▶ 21:02 HIBT Lab! Wonder: Marc Lore
Sep 22, 2022 positive
Insight
Lore: Capital-intensive, difficult-to-execute businesses provide the best defense against copycats
“I like hard businesses. I like businesses that require capital and are hard. To execute, because if you pull it off it makes it really difficult to be a copycat.”
Marc Lore Sep 22, 2022 ▶ 33:59 HIBT Lab! Wonder: Marc Lore
Jan 15, 2024 positive
Assertion Not checkable as stated
Marc Lore launched Diapers.com with a 30-page narrative business plan
“The business plan itself was, it was like a thirty-page narrative, and I'd never seen anything like it. It was so well thought out. It was insanely ambitious.”
Christina Carbonell Jan 15, 2024 ▶ 8:24 Primary: Christina Carbonell and Galyn Bernard
Dec 26, 2024 neutral
Insight
Lore: Price for scale and take zero margin to expand market
“I'm always Thinking about scale and working backwards, and I would say, you know, at sort of ten million units, what's your cost, ah, of the display and the packaging, you know, like, and then figure out what the retail price would be off the back of that, and…”
Marc Lore Dec 26, 2024 ▶ 28:21 Advice Line with Serial Entrepreneur Marc Lore
Dec 26, 2024 negative
Disclosure
Lore and co-founder didn't celebrate selling Diapers.com to Amazon
“We had a big vision for what we wanted to accomplish, and it was cut short. So, yeah, it was, I mean, you would think after a sale like that, we made, obviously, a lot of money, me and my co-founder, but we said, do you want to celebrate? You want to go grab a…”
Marc Lore Dec 26, 2024 ▶ 2:18 Advice Line with Serial Entrepreneur Marc Lore
Dec 26, 2024
Insight
Lore: Entrepreneurial opportunity lies in low-probability, massive-upside bets
“Cause you know, corporations, they just tend to shy away from risk and low probability outcomes. And I sort of gravitate more toward Low probability outcome, but massive upside. And I think that's where the opportunity lies for an entrepreneur.”
Marc Lore Dec 26, 2024 ▶ 45:28 Advice Line with Serial Entrepreneur Marc Lore
Dec 26, 2024 bullish
Insight
Lore: Big chocolate brands cannot execute a customizable direct-to-consumer model
“There's no way a big company can do the sort of build a bear type approach and chocolate. And so you could really own that market.”
Marc Lore Dec 26, 2024 ▶ 15:33 Advice Line with Serial Entrepreneur Marc Lore
Dec 26, 2024 neutral
Disclosure
Lore killed $30M in revenue and 450 trucks to pivot Wonder
“Telling the board 450 trucks on the road and thirty million in revenue. We're going to take that to zero. We're selling the trucks. We'll take revenue to zero.”
Marc Lore Dec 26, 2024 ▶ 6:13 Advice Line with Serial Entrepreneur Marc Lore
Dec 26, 2024 positive
Insight
Lore: Deep regional penetration is more valuable to acquirers than shallow national
“If you are thinking about selling it, then it would be more valuable to have deeper penetration in a regional market than a shallow penetration in a national market.”
Marc Lore Dec 26, 2024 ▶ 40:36 Advice Line with Serial Entrepreneur Marc Lore
Dec 26, 2024 neutral
Insight
Lore: Founders must ignore sunk costs and pivot toward superior opportunities
“You have to have the mentality that you start off a startup, and you're sort of digging for silver, but you gotta be on the lookout for gold all the time, and you might just see gold, and when you see it, you gotta go for it, and it doesn't matter what egg on …”
Marc Lore Dec 26, 2024 ▶ 6:50 Advice Line with Serial Entrepreneur Marc Lore
Dec 26, 2024
Insight
Lore: Interviews cannot assess candidates; hiring must rely on track records
“Thought I can interview somebody and find out if they're good, and you just can't. It comes down to resume. You have a history. You've been in the workforce. What have you done?”
Marc Lore Dec 26, 2024 ▶ 43:45 Advice Line with Serial Entrepreneur Marc Lore
Mar 30, 2026 positive
Disclosure
Jet.com paid identical salaries to all employees at the same organizational tier
“The transparency of salaries so everybody could see what everybody else was making. The fact that everybody in the company at the same level made exactly the same amount, you know, to really prevent unconscious bias from creeping in and things like that.”
Marc Lore Mar 30, 2026 ▶ 57:33 diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021)
Mar 30, 2026 negative
Assertion Not checkable as stated
P&G and Kimberly-Clark initially refused to sell to Diapers.com
“Procter & Gamble and Kimberly Clark, the two big diaper manufacturers that make Pampers and Huggies, they refused to sell us diapers. They said they just don't want to waste their time on a business that's never going to work.”
Marc Lore Mar 30, 2026 ▶ 29:56 diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021)
Mar 30, 2026
Assertion Supported
Online diaper sales did not exist at normal retail prices in 2004
“It might have been 2003, 2004, somewhere around there. You could not buy diapers at a normal price. They were, like, prices were, like, jacked to ridiculous levels. It just wasn't a thing. Nobody bought them online.”
Marc Lore Mar 30, 2026 ▶ 26:35 diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021)
Mar 30, 2026
Disclosure
Marc Lore set a cubicle goal: eight-figure earnings by age 48
“I put a sign on my cubicle that said, Goal. Six figures by 26, seven figures by 37, eight figures by 48.”
Marc Lore Mar 30, 2026 ▶ 12:24 diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021)
Mar 30, 2026 neutral
Assertion Not publicly verifiable
Lore qualified for the U.S. National Bobsled Team by finishing 13th
“And then at the end of the month, they had like the time trials to see who makes the U.S. National team and they were going to take 13 people and I finished 13th.”
Marc Lore Mar 30, 2026 ▶ 15:35 diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021)
Mar 30, 2026 negative
Assertion Not checkable as stated
Amazon explicitly threatened to price diapers at zero to force Quidsi sale
“They said, well, yeah, we're gonna take the price of diapers to zero, and we're gonna, you know, and they made some analogies to some other, used explicit language, and it was pretty scary stuff. I'll just leave it at that.”
Marc Lore Mar 30, 2026 ▶ 48:09 diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021)
Mar 30, 2026
Assertion Not checkable as stated
Marc Lore invested his entire $390,000 life savings to launch The Pit
“I invested 390,000 of my own money into the company. And, you know, the investors, the angel investors said, we're not sure about this idea, but wait, I see here, Mark, you invested 390 grand. That's a lot of money. You know, you're not that old. Why 390 and w…”
Marc Lore Mar 30, 2026 ▶ 21:04 diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021)
Mar 30, 2026
Assertion Not checkable as stated
Marc Lore became Sanwa Bank's youngest executive vice president at age 28
“Yeah, I was the executive vice president, which was by far the youngest executive vice president. Yeah, I was 28 when I got the job, yeah.”
Marc Lore Mar 30, 2026 ▶ 13:04 diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021)
Mar 30, 2026 positive
Insight
Founders should solve customer love first and unit economics later
“The learning, you know, just, and it still stands today, it's the idea that as long as customers love the service, and they're repeating, and they give you good marks, that you had something. You had something that was valuable. You had a brand, and there was …”
Marc Lore Mar 30, 2026 ▶ 33:21 diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021)
Mar 30, 2026 negative
Assertion Not checkable as stated
Quidsi rejected a $100M higher buyout offer due to Amazon retaliation threats
“Because Amazon very clearly stated that if we took that offer, they would do even more to harm the business.”
Marc Lore Mar 30, 2026 ▶ 47:32 diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021)
Mar 30, 2026 positive
Insight
Founders only reach maximum execution when they cannot afford to lose
“It's only when you have your life on the line and you can't afford to lose can you find the sixth gear. And when you're in that sixth gear, at least for me, It's like a out-of-body experience. It is like you don't have time to worry, think, be anxious, just ha…”
Marc Lore Mar 30, 2026 ▶ 40:19 diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021)
Mar 30, 2026 negative
Assertion Not checkable as stated
Amazon told Quidsi's team to keep competing against them post-acquisition
“Like, Amazon didn't even, when they brought us in, say, hey, we want you guys to run the mom, baby, parent category within Amazon. They said, you know what, just keep doing what you're doing. Just continue to keep competing with us.”
Marc Lore Mar 30, 2026 ▶ 50:47 diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021)
Mar 30, 2026
Disclosure
Lore's childhood baseball card hustle profited by assembling sorted sets
“Big part of the business was grunt work. We would buy cases of baseball cards that weren't sorted, and then we would basically sort them into full sets, and then sell the sets, and the sets were sold at a premium because somebody had to sort them.”
Marc Lore Mar 30, 2026 ▶ 5:24 diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021)
Mar 30, 2026
Assertion Not checkable as stated
Diapers.com reached $11M in sales with only three total employees
“At eleven million in sales, it was basically just me and Vinny, and we hired another woman to, like, help us with customer care and some of the fulfillment. But we got up to eleven million in sales with two people, three people, basically.”
Marc Lore Mar 30, 2026 ▶ 33:46 diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021)
Mar 30, 2026 negative
Assertion Not checkable as stated
VCs rejected Quidsi's $100M funding round because Amazon was targeting them
“We had only raised 50,000,055 million dollars up until that point, which was pretty modest amount of money raised compared to today's standards, but we went out and we needed another hundred million to keep all the websites going and to really blow it out. We …”
Marc Lore Mar 30, 2026 ▶ 44:34 diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021)
Mar 30, 2026 positive
Assertion Not checkable as stated
Diapers.com profited by cross-shipping items in the empty space of diaper boxes
“But you could make money, because the way shipping works is, if you're shipping a box of diapers to someone, and you have empty space in that box, the marginal cost to ship the next thing you put in the box is very, very small, very low. Like, it might be, you…”
Marc Lore Mar 30, 2026 ▶ 37:41 diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021)
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