Marc Lore invested his entire $390,000 life savings to launch The Pit
Marc Lore · diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021) · Mar 30, 2026 · at 21:04
Marc Lore discusses the founding capital he committed to his startup, The Pit, before raising outside angel capital.
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“I invested 390,000 of my own money into the company. And, you know, the investors, the angel investors said, we're not sure about this idea, but wait, I see here, Mark, you invested 390 grand. That's a lot of money. You know, you're not that old. Why 390 and why not 400? And my answer was, because that's all I had. So I literally had 390,000 in the bank.”
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