Lore: Price for scale and take zero margin to expand market
Marc Lore · Advice Line with Serial Entrepreneur Marc Lore · Dec 26, 2024 · at 28:21
Serial entrepreneur Marc Lore advises BabyGoGo founder Lindsay Shores on pricing strategy and scaling consumer products.
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“I'm always Thinking about scale and working backwards, and I would say, you know, at sort of ten million units, what's your cost, ah, of the display and the packaging, you know, like, and then figure out what the retail price would be off the back of that, and obviously your cost today is a lot higher, but I would sort of grow into it. I would basically take no margin in the beginning you know, and get the right price point, create, Much bigger market size and then eventually get the scale you need.”
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