Assertion certainty 4/5 debate potential 1/5

Yobi Achieves a 40% Website Repeat Purchase Rate

Dr. Ruchi Gupta · Advice Line with Susan Griffin-Black of EO Products · Jun 25, 2026 · at 11:12

Dr. Ruchi Gupta, founder of probiotic personal care brand Yobi, shares customer retention metrics during a growth advising session with Guy Raz.

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“Yeah, about 40%, right?”

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The claim, plainly

Yobi has a website repeat purchase rate of approximately 40%.

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Dr. Ruchi Gupta Yobi

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Yobi Generated About $330,000 in Sales Last Year

“Last year we ended with about 330,000.”

Dr. Ruchi Gupta Jun 25, 2026 ▶ 8:48 Advice Line with Susan Griffin-Black of EO Products

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Yobi Achieves a 40% Website Repeat Purchase Rate

More from Dr. Ruchi Gupta

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