Kadakia: 95% of Surveyed Users Demanded a Recurring Monthly Subscription
Payal Kadakia · ClassPass: Payal Kadakia · Jun 29, 2020 · at 39:14
Payal Kadakia, founder of ClassPass, explains the customer feedback that led the company to pivot from a one-time 30-day product to a monthly recurring subscription.
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“So we did a survey with our users where we asked them, you know, if you could go back and do this product over and over again, use the passport month over month and visit your favorite studios, you know, would you do it? And 95% of them said, yes, I would.”
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