Kadakia: Fitness Booking Struggles Because Working Out Is Aspirational, Not Utility
Payal Kadakia · ClassPass: Payal Kadakia · Jun 29, 2020 · at 34:27
ClassPass founder Payal Kadakia explains why simple search engines work for food delivery and travel utilities but fail for fitness classes.
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“And so something with like airline tickets, like you already made the decision to go, or if you're going to go eat, you're going to eat. Eating is, is a utility. Like you're going to eat. Right. And that was the difference where working out and going to these classes are aspirational. I had to really motivate people to want to get out of their houses to go and try these experiences.”
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