Assertion certainty 5/5 debate potential 3/5

Before Uncle Nearest, 100% of American whiskey brands represented white males

Fawn Weaver · Uncle Nearest Premium Whiskey: Fawn Weaver (2021) · Mar 4, 2024 · at 59:01

Fawn Weaver, founder of Uncle Nearest Premium Whiskey, discusses the demographic representation gap in the American whiskey industry.

0:00 / 0:10exact quote · 10.6s
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“White males represent 30% of this country and a hundred percent Of the whiskeys up until uncle nearest, 100%.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Fawn Weaver

Assertion Not checkable as stated
Suppliers ignored Weaver's female team but answered her husband immediately
“Keith called every single person on our collective list, and he got through either immediately when calling, or they called him back by the end of the day. He didn't have to wait 24 hours to get in touch with any of those people that we had been trying to reac…”
Fawn Weaver Mar 4, 2024 ▶ 54:12 Uncle Nearest Premium Whiskey: Fawn Weaver (2021)
Assertion Not checkable as stated
Suppliers immediately called Weaver's husband after ignoring her all-female team
“Keith called every single person on our collective list, and he got through either immediately when calling, or they called him back by the end of the day. He didn't have to wait 24 hours to get in touch with any of those people that we had been trying to reac…”
Fawn Weaver Oct 4, 2021 ▶ 56:19 Uncle Nearest Premium Whiskey: Fawn Weaver
Disclosure
Weaver secured Uncle Nearest trademarks before informing Jack Daniel's
“I had already, I already had the trademarks. So by the time I shared with them what I would be doing, I made sure I had the trademarks.”
Fawn Weaver Mar 4, 2024 ▶ 46:07 Uncle Nearest Premium Whiskey: Fawn Weaver (2021)
Disclosure
Uncle Nearest spent $1M on ads while completely sold out nationwide
“I spent a million dollars in commercial ads when we were out of stock everywhere in the country.”
Fawn Weaver Mar 4, 2024 ▶ 1:02:44 Uncle Nearest Premium Whiskey: Fawn Weaver (2021)
Assertion Not checkable as stated
Major liquor conglomerates squeezed craft distillers' shelf space in 2020
“No independent saw big years last year because the big guys, once the pandemic happened, they've got to keep those shares up. Right. And so they took over the shelf space. There was very little shelf space that remained for craft distillers.”
Fawn Weaver Mar 4, 2024 ▶ 1:04:10 Uncle Nearest Premium Whiskey: Fawn Weaver (2021)
Assertion Open · timeframe Oct 2021
'Jack Daniel's Legacy' mentions Nearest Green's family more than Jack's own
“Jack Daniels Legacy. It was a biography by a local journalist out of Tuscaloosa, Alabama, who goes to Lynchburg, Tennessee, to write the authoritative biography on the most famous whiskey maker in the world. And very early on into the book, It introduces this …”
Fawn Weaver Oct 4, 2021 ▶ 27:01 Uncle Nearest Premium Whiskey: Fawn Weaver
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