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Uncle Nearest Premium Whiskey

also referred to as: uncle nearest

21 statements across 4 episodes · 7 bullish · 3 bearish · 1 people on the record · first statement Oct 4, 2021 by Fawn Weaver · said 69 times in 19 episodes since 2021 · across every show →

Mentions by year

brought up most by Guy Raz (46), Fawn Weaver (23)

tap a year for its mentions
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010202021202220232024episodes it came up in
00101020202021202220232024episodesmentions per episode
2024 49 mentions in 18 episodes 3 per episode
2021 20 mentions in 1 episode

every mention, scene by scene, with the transcript →

Everything said about Uncle Nearest Premium Whiskey, oldest first

Oct 4, 2021 positive
Assertion Partly supported
Uncle Nearest won best-in-class in 13 major spirits competitions in 2021
“There's been, I think, 16 major competitions this year, and we've received 13 best in class. We have swept all of the major competitions this year with the exception of a few. And even in those we got gold and double gold.”
Fawn Weaver Oct 4, 2021 ▶ 1:04:13 Uncle Nearest Premium Whiskey: Fawn Weaver
Oct 4, 2021 negative
Assertion Not checkable as stated
White men founded 100% of commercial whiskey brands before Uncle Nearest
“White males represent 30% of this country and a hundred percent of the whiskeys up until Uncle Nearest. 100%.”
Fawn Weaver Oct 4, 2021 ▶ 1:01:23 Uncle Nearest Premium Whiskey: Fawn Weaver
Oct 4, 2021
Assertion Not checkable as stated
Suppliers immediately called Weaver's husband after ignoring her all-female team
“Keith called every single person on our collective list, and he got through either immediately when calling, or they called him back by the end of the day. He didn't have to wait 24 hours to get in touch with any of those people that we had been trying to reac…”
Fawn Weaver Oct 4, 2021 ▶ 56:19 Uncle Nearest Premium Whiskey: Fawn Weaver
Oct 4, 2021
Disclosure
Weaver spent $1 million on commercial ads while completely out of stock
“Last September. We were out of stock in the entire country, meaning we were selling much faster than we could bottle. I spent a million dollars in commercial ads when we were out of stock everywhere in the country.”
Fawn Weaver Oct 4, 2021 ▶ 1:04:49 Uncle Nearest Premium Whiskey: Fawn Weaver
Oct 4, 2021
Assertion Contradicted
The name Jack Daniel has never appeared on Uncle Nearest's website
“No, it doesn't. It never has.”
Fawn Weaver Oct 4, 2021 ▶ 50:47 Uncle Nearest Premium Whiskey: Fawn Weaver
Oct 4, 2021
Assertion Not checkable as stated
Weaver secured Uncle Nearest trademarks before notifying Jack Daniel's leadership
“Yeah, but it wasn't their IP. I had already, I already had the trademarks. So by the time I shared with them what I would be doing, I made sure I had the trademarks.”
Fawn Weaver Oct 4, 2021 ▶ 47:13 Uncle Nearest Premium Whiskey: Fawn Weaver
Oct 4, 2021 positive
Disclosure
Uncle Nearest is profitable and reinvests all earnings into its distillery
“So yes, we are in the black, but at the same time, everything that we earn, all profitability goes into building of the distillery.”
Fawn Weaver Oct 4, 2021 ▶ 1:11:24 Uncle Nearest Premium Whiskey: Fawn Weaver
Oct 4, 2021 neutral
Disclosure
Fawn Weaver has raised over $60 million for Uncle Nearest
“I've raised over sixty million dollars.”
Fawn Weaver Oct 4, 2021 ▶ 1:11:06 Uncle Nearest Premium Whiskey: Fawn Weaver
Oct 4, 2021 positive
Assertion Not checkable as stated
Uncle Nearest achieved 11 consecutive quarters of triple-digit year-over-year revenue growth
“We just celebrated our 11th quarter in a row of triple digit gains. So we've been a hundred percent year over year for 11 quarters.”
Fawn Weaver Oct 4, 2021 ▶ 1:09:04 Uncle Nearest Premium Whiskey: Fawn Weaver
Mar 4, 2024
Disclosure
Uncle Nearest spent $1M on ads while completely sold out nationwide
“I spent a million dollars in commercial ads when we were out of stock everywhere in the country.”
Fawn Weaver Mar 4, 2024 ▶ 1:02:44 Uncle Nearest Premium Whiskey: Fawn Weaver (2021)
Mar 4, 2024 negative
Assertion Not checkable as stated
Before Uncle Nearest, 100% of American whiskey brands represented white males
“White males represent 30% of this country and a hundred percent Of the whiskeys up until uncle nearest, 100%.”
Fawn Weaver Mar 4, 2024 ▶ 59:01 Uncle Nearest Premium Whiskey: Fawn Weaver (2021)
Mar 4, 2024
Assertion Not checkable as stated
Uncle Nearest achieved profitability and is building a $50M distillery
“So yes, we're, we have achieved profitability, but at the same time, we're building out a fifty million dollar distillery that we've already put more than 25 into.”
Fawn Weaver Mar 4, 2024 ▶ 1:07:27 Uncle Nearest Premium Whiskey: Fawn Weaver (2021)
Mar 4, 2024
Disclosure
Weaver secured Uncle Nearest trademarks before informing Jack Daniel's
“I had already, I already had the trademarks. So by the time I shared with them what I would be doing, I made sure I had the trademarks.”
Fawn Weaver Mar 4, 2024 ▶ 46:07 Uncle Nearest Premium Whiskey: Fawn Weaver (2021)
Mar 4, 2024 bullish
Assertion Not checkable as stated
Uncle Nearest achieved 11 consecutive quarters of triple-digit growth
“We just celebrated our 11th quarter in a row of triple digit gains. So we've been a hundred percent year over year for 11 quarters.”
Fawn Weaver Mar 4, 2024 ▶ 1:05:59 Uncle Nearest Premium Whiskey: Fawn Weaver (2021)
Mar 4, 2024 neutral
Assertion Not checkable as stated
Dan Call yielded his still to Nearest Green under church pressure
“And so the reason why nearest green is credited as the first known African-American master distiller is because he fully turned over the steel to nearest. But I think that had everything to do with the fact that his church and his wife were really pushing agai…”
Fawn Weaver Mar 4, 2024 ▶ 37:38 Uncle Nearest Premium Whiskey: Fawn Weaver (2021)
Mar 4, 2024
Assertion Partly supported
Uncle Nearest avoids using Jack Daniel's name on branding or website
“The only time that Jack's name has ever been associated with our brand is if the story is being told historically in the press, or it was told historically in the short film that we did with Jeffrey Wright”
Fawn Weaver Mar 4, 2024 ▶ 49:45 Uncle Nearest Premium Whiskey: Fawn Weaver (2021)
Mar 4, 2024 negative
Assertion Not checkable as stated
Suppliers ignored Weaver's female team but answered her husband immediately
“Keith called every single person on our collective list, and he got through either immediately when calling, or they called him back by the end of the day. He didn't have to wait 24 hours to get in touch with any of those people that we had been trying to reac…”
Fawn Weaver Mar 4, 2024 ▶ 54:12 Uncle Nearest Premium Whiskey: Fawn Weaver (2021)
Apr 25, 2024 positive
Assertion Not checkable as stated
Weaver: Uncle Nearest averages five to eight major global press hits daily
“So if you look at uncle nearest on any given day, there's between five and eight press hits around the world, major publications, and they're all telling different stories about the brand.”
Fawn Weaver Apr 25, 2024 ▶ 12:34 Advice Line with Fawn Weaver of Uncle Nearest Premium Whiskey
Apr 25, 2024 neutral
Assertion Contradicted
Weaver: Uncle Nearest has maintained an all-female leadership team since launch
“I've now told the story of my all female leadership team that I've had from day one.”
Fawn Weaver Apr 25, 2024 ▶ 12:56 Advice Line with Fawn Weaver of Uncle Nearest Premium Whiskey
Apr 25, 2024 positive
Assertion Not publicly verifiable
Weaver: Uncle Nearest was the world's most awarded bourbon from 2019-2023
“What you will see is we're the most awarded bourbon in the world for 2019, 20 20, 2021, 2022, and 2023. Every year we update those ads, and all we do is add a new year on it every time we're the most awarded.”
Fawn Weaver Apr 25, 2024 ▶ 18:10 Advice Line with Fawn Weaver of Uncle Nearest Premium Whiskey
Oct 10, 2024 positive
Assertion Not checkable as stated
Weaver: Uncle Nearest averages five to eight major global press hits daily
“So if you look at Uncle Nearest, on any given day, there might be between five and eight press hits around the world, major publications, and they're all telling different stories about the brand.”
Fawn Weaver Oct 10, 2024 ▶ 12:15 Advice Line: Growing Beyond Your Niche
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