Uncle Nearest achieved 11 consecutive quarters of triple-digit year-over-year revenue growth
Fawn Weaver · Uncle Nearest Premium Whiskey: Fawn Weaver · Oct 4, 2021 · at 1:09:04
Fawn Weaver, founder of Uncle Nearest Premium Whiskey, discusses the brand's rapid revenue trajectory leading up to late 2021.
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“We just celebrated our 11th quarter in a row of triple digit gains. So we've been a hundred percent year over year for 11 quarters.”
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Suppliers ignored Weaver's female team but answered her husband immediately
“Keith called every single person on our collective list, and he got through either immediately when calling, or they called him back by the end of the day. He didn't have to wait 24 hours to get in touch with any of those people that we had been trying to reac…”
Before Uncle Nearest, 100% of American whiskey brands represented white males
“White males represent 30% of this country and a hundred percent Of the whiskeys up until uncle nearest, 100%.”
Suppliers immediately called Weaver's husband after ignoring her all-female team
“Keith called every single person on our collective list, and he got through either immediately when calling, or they called him back by the end of the day. He didn't have to wait 24 hours to get in touch with any of those people that we had been trying to reac…”
Weaver secured Uncle Nearest trademarks before informing Jack Daniel's
“I had already, I already had the trademarks. So by the time I shared with them what I would be doing, I made sure I had the trademarks.”
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“I spent a million dollars in commercial ads when we were out of stock everywhere in the country.”
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“No independent saw big years last year because the big guys, once the pandemic happened, they've got to keep those shares up. Right. And so they took over the shelf space. There was very little shelf space that remained for craft distillers.”