Assertion certainty 4/5 debate potential 1/5

Qadri: Moji Masala Converts Over 90% of In-Store Tasters

Shireen Qadri · Advice Line: Tapping AI as a Resource for Your Business · Jan 1, 2026 · at 4:45

Moji Masala co-founder Shireen Qadri discusses her brand's retail traction and conversion rates on How I Built This with Guy Raz and TRX founder Randy Hetrick.

0:00 / 0:13exact quote · 13.4s

720p mp4 · rendered on demand · StarZero watermark

“We have a sell-through rate of over 90% when someone samples our product and actually gets to try it, and we're attracting a wide spectrum of customers, busy families, young people wanting to try something new, vegetarians, vegans.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

The claim, plainly

Moji Masala achieves an in-store demo conversion sell-through rate of over 90% when shoppers sample its spice blends.

a quote alone can be ambiguous, so this restates it with the references and context of the conversation around it resolved. AI-written; the tape below the player is the source.

How this resolves

Verification couldn't pin this to a public evidence class, so it stays on the record with its date, unassessed rather than guessed.

no date stated; next review by 2029-01-01

Mentioned

Moji Masala Shireen Qadri

⚑ Spot an error? Report it

Turn any episode into a week of clips.

This entire site, over 800 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.

Qadri: Moji Masala Converts Over 90% of In-Store Tasters

Turn any episode into a week of clips.