Buyer

topic on 15 shows · 48 statements across 44 episodes · said 9 times in 3 episodes since 2021

My First Million 9 Startup Acquisition Stories In Depth Founders More or Less Startups For the Rest of Us Lenny's Podcast the Paul Morris Podcast the Official SaaStr Podcast A Product Market Fit Show Catalyst Top Founders the MAD Podcast the a16z Podcast 20VC

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My First Million 9

2022 7 mentions in 2 episodes 4 per episode
2021 2 mentions in 1 episode

every mention on every show, scene by scene, with the transcript →

48 statements about Buyer, every show

Brown: There will never be enough buyers for retiring small-business owners
“And the Eureka moment was that look, this is a supply demand equation. They're just never going to be enough buyers for these businesses.”
Mike Brown Jun 17, 2026 ▶ 9:30 Teamshares IPO: $60M EBITDA, 92 Companies, Zero Exits · More or Less Podcast
Gostecki: Proving a business runs without the founder attracts buyers
“To help get buyers interested, being prepared is 100% the name of the game, especially doing things like where you can show that the business can operate without you. And if someone's going to buy the business, they're going to be able to operate things and ke…”
Andrew Gazdecki May 26, 2026 ▶ 12:06 An Amazon Brand That Became a Business Sale
Vollset: M&A buyers usually prefer asset purchases for tax depreciation and simplicity
“Usually the buyers want to do an asset purchase for tax reasons, because that means they can re-appreciate the asset. And it's simpler.”
Einar Vollset Mar 10, 2026 ▶ 7:57 Episode 823 | Hot Take Tuesday: Is A.I. Killing B2B SaaS?, ChatGP...
IN DEPTH Insight
Enterprise sales reps must be pessimistic because enterprise buyers frequently lie
“Why do I want pessimistic? Because I don't want someone with happy ears. If you're happy ears and you're nice and everyone's nice and you like everyone, well, guess what? There are gonna be a bunch of deals that you're not gonna get because people are gonna li…”
Chris Degnan Feb 26, 2026 ▶ 43:25 Snowflake’s first sales hire on scaling from $0 to $3.5B | Chris Degnan (Former CRO, Snowflake)
Gazdecki: Sellers should ask buyers for bank statements and diligence schedules
“It's completely appropriate to ask buyers if they have the cash or to show you a bank statement and stuff like that. Or just asking for what we call a due diligence schedule.”
Andrew Gazdecki Jan 20, 2026 ▶ 18:34 How Building in Public Turned Trust Into a Clean Exit
Armin Urimpur: Apreva founders committed to a 12-month post-acquisition transition
“We sort of, you know, offered the buyer, 12 months of commitment from the entire team to stay on and pretty much execute on the plan that we had sort of proposed to him would be how he could increase the value of the company, you know, over the next few years.…”
Armin Urimpur Jan 13, 2026 ▶ 10:08 From Zero to a Business Ready to Sell
Gostecki: Founders Should Pick Compatible Buyers Over Highest Offers
“We always recommend going with the seller or excuse me, the buyer that you're most comfortable with and that you're on good terms with, because it just makes everything so much easier.”
Andrew Gazdecki Dec 23, 2025 ▶ 16:19 Why Waiting Made This Startup Actually Worth Selling
FOUNDERS Insight
Senra: Explaining how a product is made increases perceived buyer value
“And by telling people how your product is made, what goes into it makes them, it increases the value in the buyer's eyes.”
David Senra Dec 3, 2025 ▶ 32:07 The Genius of Christian von Koenigsegg
Danilov: Selling founders should hand buyers a 10x business scaling plan
“What is your plan that you could share with the buyer? I'm passing this on to you. Do this edited how you need, but if you do this, you will 10 X it. So have that plan. Or yeah, the work of action that you can share with the buyer, because that will make them …”
Nikita Danilov Oct 7, 2025 ▶ 26:26 How Focus Closed SwiftNet in 30 Days
PAUL MORRIS Assertion Not checkable as stated
Stepp: Commercial sellers often reject full-price offers based on buyer reputation
“Many times I'll tell the seller this, the backstory of a buyer and sometimes they won't even count or even if it's at full price based on the personality and then the reputation of the person.”
Kimberly Stepp Sep 22, 2025 ▶ 6:27 Turning Rent Control Into Profit
SAASTR Prediction Not checkable as stated
Lemkin: Buyers Will Prefer Great AI Over Human Sales Reps
“This is one of my top learnings from RAI from these conversations is that people there'll, and for a lot of reasons will prefer to talk to a great AI.”
Jason Lemkin May 28, 2025 ▶ 42:16 AI, Sales + GTM in 2026: This Changes Everything with Jason Lemkin and Owner CRO Kyle Norton
ACQUISITION STORIES Assertion Not checkable as stated
Lee: Software acquirers heavily prioritize unpaid, organic customer acquisition
“One of the biggest questions we were getting is kind of like, where was the traffic coming from and where are these new signups coming from without us having to pay for it? So that was really important for the buyers as they were thinking through.”
Trevor Lee May 20, 2025 ▶ 14:25 The Lean SaaS Exit: PLG, Profitability, and a Strategic Acquisition
20VC Insight
Carlos Delatorre: Salespeople Do Not Sell; Buyers Buy
“I don't believe salespeople sell. Buyers buy. All salespeople can do is create an environment that is conducive to that purchase decision.”
Carlos Delatorre Jan 24, 2025 ▶ 1:06:13 Carlos Delatorre, CRO @Harness: Why Every Sales Rep Should Do Pipeline Generation | E1251 · 20VC with Harry Stebbings
Enterprise IT buyers view purchasing unproven startup infrastructure as massive risk
“People have to realize these companies run and they have run with the current stack and making changes is a huge risk. Buying from a no name company Is a huge risk. You may not be there. And all of these buyers have made that a mistake of picking something tha…”
Liron Zvibel Oct 14, 2024 ▶ 22:15 His 1st startup failed—but his 2nd one hit $100M ARR & a $1.6B valuation. Here's what he learned.... · PMF Show
TOP FOUNDERS Assertion Partly supported
Novoselsky: 75% of buyers will be Millennials or Gen Z by 2025
“By next year, literally in three months, 75% of all buyers will be either Millennials or Gen Z.”
Irina Novoselsky Oct 10, 2024 ▶ 3:55 Hootsuite Approaching $400m in Revenue by Throwing out the SaaS Playbook with CEO Irina Novoselsky
TOP FOUNDERS Assertion Supported
Novoselsky: 77% of buyers favor vendors with executive social presence
“77% of buyers are more likely to purchase if they just see executive presence on social, let alone even what you're posting.”
Irina Novoselsky Oct 10, 2024 ▶ 16:19 Hootsuite Approaching $400m in Revenue by Throwing out the SaaS Playbook with CEO Irina Novoselsky
20VC Insight
Mahtani: Buyers who do not value sales reps as advisors are bad fits
“If your buyers don't value you as an advisor, I would question whether that buyer is a good fit customer and whether they will do everything they need to do to succeed with your plan.”
Jeetu Mahtani Sep 27, 2024 ▶ 0:10 Jeetu Mahtani, Sales Leader @Hubspot: How and When to Go International and Crush It | E1207 · 20VC with Harry Stebbings
LENNY'S PODCAST Assertion Supported
Dixon: 87% of buyers in 2.5M sales calls showed indecision
“It turns out that 87% of buyers in our two and a half million sales calls we studied Either showed moderate or high levels of indecision. The folks who are not worried about fear or failure were 13%.”
Matt Dixon May 30, 2024 ▶ 28:17 The surprising truth about what closes deals: Insights from 2.5m sales conversations | Matt Dixon
CATALYST Prediction Not checkable as stated
Garaman: Automakers will favor rare earth magnets once domestic supply chains mature
“Now, fast forward a few years, I believe with access to mining and downstream capacity in North America, engineers will still really like various magnets, and buyers also will like various magnets because they have multiple options for sourcing of various magn…”
Ahmad Ghahreman Apr 25, 2024 ▶ 30:23 Building a supply chain for rare earth elements
Sell incremental workflow changes to early enterprise buyers, not big visions
“I did not pitch a big vision to the first buyers. That's actually the key. Yes, to the price, to the investors, you have to, and ideally don't educate your competition. Don't create your competition, right? Don't go right out and take crunch, beta kit and thin…”
Solon Angel Mar 8, 2024 ▶ 7:45 How to Build Hype | Solon Angel, Founder of MindBridge · PMF Show
Gazdecki: If you have one buyer you have no buyers
“If you have one buyer, you have no buyers and it gets very fascinating. And this is how you increase valuation or get better terms is you have multiple buyers cause you have leverage.”
Andrew Gazdecki Mar 5, 2024 ▶ 19:32 This Founder Sold His Startup, Bought it Back for Pennies, and Resold it on Acquire.com for 5 Figures
20VC Assertion Partly supported
Gartner: Sellers Get Only 9% of Buyer Time During Inbound Deals
“When on an inbound lead to your business, the seller now gets nine percent of that buyer's time to evaluate whether they're going to go with you or not. And Harry, in that nine percent, this is according to Gartner, in that nine percent, you must split that ti…”
Sean Murray Jan 24, 2024 ▶ 3:09 Sean Murray: Why Discovery Today is F***** & How to Scale Into Enterprise Effectively | E1107 · 20VC with Harry Stebbings
Dunford: Most B2B software buyers have never purchased the category before
“If we think about it, most of the folks in B to B software, most of the time your buyer has never purchased software like yours before. This is the first time they've done it.”
April Dunford Oct 22, 2023 ▶ 20:17 A step-by-step guide to crafting a sales pitch that wins | April Dunford (author of Sales Pitch)
Gazdecki: Pitching growth opportunities in diligence prevents deals from falling apart
“When you share that with the buyer doing during due diligence that can exponentially increase the chances of close case, something pops up.”
Andrew Gazdecki Jul 25, 2023 ▶ 16:32 Startup Acquisition Stories with Jeff Richards, Founder of Rayneta
Gazdecki: Sellers should disclose flaws instead of presenting a perfect business
“A lot of entrepreneurs think taking their business to market, they want to show it as perfect, but it's actually the opposite. You want to show with bumps, bruises, the good parts, bad parts, because the bad parts can also be good parts.”
Andrew Gazdecki Jul 25, 2023 ▶ 17:48 Startup Acquisition Stories with Jeff Richards, Founder of Rayneta
Owainati: Early startup expectations from buyers and VCs are much higher today
“I think the expectations of the market of a new startup, whether it's VCs or actually your buyers today, are much higher than they were eight, nine years ago.”
Jafar Owainati Jun 15, 2023 ▶ 29:53 Jafar Owainati, Founder of Loopio ($200M+ Raised) | How to Start your Second Startup · PMF Show
Gazdecki: The First LOI Submitter Typically Wins the Startup Acquisition
“Sometimes the person who puts out like the first LOI typically is the buyer of the startup, even if there's many different LOIs.”
Andrew Gazdecki May 30, 2023 ▶ 6:29 Startup Acquisition Stories with Joe Benjamin, Founder of RevPilots
Stefurak: Recorded walkthrough calls are the most effective due diligence method
“And I think that the most effective way to investigate because buyers can record the section, the session and watched later.”
Igor Stafurak May 16, 2023 ▶ 12:37 Startup Acquisition Stories with Ihor Stefurak, Co-founder of Mentalwalk
Ali: Telling acquirers you are not for sale often gets you disqualified
“When you ask an entrepreneur if they want to sell their business, entrepreneurs are told to say, no, I do not want to sell my business. And they expect that the buyer is going to come over the top and say, even if you don't want to sell your business, we're su…”
Suleman "Suli" Ali Jan 24, 2023 ▶ 12:59 Behind The Scenes of Selling My Company For Millions | Suli Ali (#410)
Sellers should send prospective buyers weekly growth updates during closing
“Every single week, we're sending that buyer, like, an exciting email, like, hey, this is a new initiative we launched this week. Hey, these are our sales numbers. Hey, et cetera, and keeping them completely excited, engaged the whole way until the close”
Christine McDaniel Nov 15, 2022 ▶ 20:03 Startup Acquisition Stories with Christine McDannell, Founder of The Magnolia Firm
McDannell saved an acquisition after low appraisal via weekly growth updates
“And like, it almost fell out because the appraisal came in so low and I stuck to the full price offer. And, but I know he would have, they would have dropped if they weren't so excited and engaged and watching me grow the company for three and a half months.”
Christine McDaniel Nov 15, 2022 ▶ 20:24 Startup Acquisition Stories with Christine McDannell, Founder of The Magnolia Firm
Category creators must educate enterprise buyers to allocate entirely new budget lines
“When you're generating a new category, you're also needing to educate buyers that there is a category that they can now budget for and why they should allocate budget for that.”
Barbra Gago Oct 27, 2022 ▶ 23:47 Category creation and brand building | Barbra Gago (Pando, Miro, Greenhouse, Culture Amp)
MY FIRST MILLION Assertion Not checkable as stated
Tiny Incubated Software Negotiation Service Buyer for $50,000 Before Selling to Ramp
“When we started buyer, which is our negotiation service for software that we launched two years ago and we ended up selling it to ramp. So I think we started that business for 50 K”
Andrew Wilkinson Oct 6, 2022 ▶ 15:43 Asking A Billionaire Investor How To Prepare For The Economic Collapse (#371)
TOP FOUNDERS Disclosure
Karkanen: OneIO client Bayer runs a €1B IT outsourcing contract
“For example, we have a good reference case buyer is a big pharmaceutical company. They have this like the most biggest outsourcing bid there has been in Europe. I think maybe globally, but it's a one billion dollars or euros is outsourcing. So they need to ope…”
Yanni Karkanen Jul 1, 2022 ▶ 3:07 This is how I want to live. Buy 1/8th of a house, stay for 44 nights. Founder Raises $17.4m, $2m+ in revenue already.
Casel: Experienced buyers sometimes drag out timelines to grind sellers down
“On the one hand, somebody who's more experienced, who's done more, more acquisitions in the past, they know the mechanics, they know the process. There's, you know they're going to ask for certain things and then they're going to do due diligence. Then we get …”
Brian Casel Mar 28, 2022 ▶ 15:05 Startup Acquisition Stories with Brian Casel - Founder of ZipMessage
Buyer launched for under $100K and sold to Ramp within a year
“So we start this business called buyer. We go 50, 50 on it. I promote it and talk about it, given the rails and accounting and stuff. And we literally, I think we started it for like 50 or a hundred grand and we sold it to ramp about maybe six months ago now f…”
Andrew Wilkinson Dec 31, 2021 ▶ 1:27:41 The Milly Awards 2021
SAASTR Insight
Dorsey: Sales reps must shift from explaining 'why' to demonstrating 'how'
“I think the next big shift is now to the how, right? The what is out there. The why the buyer is, in a lot of ways, convincing themselves of. Yep. Here's how it will actually work for you. Yep. That's the next step. And sales teams and people are still too foc…”
Kevin Dorsey Jul 28, 2021 ▶ 14:37 Kevin Dorsey, VP Sales at PatientPop Shares Cutting Edge Techniques for Building Trust in Sales
Gazdecky: Founders face severe knowledge and experience disadvantages against buyers
“So when they go to the table with buyers, they're at an advantage because right now they're at a disadvantage, both from an educational standpoint and experience standpoint.”
Andrew Gazdecky Jul 20, 2021 ▶ 19:28 Episode 559 | Bootstrapping a Two-Sided Marketplace with MicroAquire
Sam Thompson: MicroAcquire multiples heavily favor founders at 6-8x ARR
“No. The big thing on micro acquire is it's not, well, I won't say that it's, I would say it's not so much in favor of the buyers unless they have a plan to grow it and want to flip it on the backend, but the multiples right now are ridiculous in, in favor of t…”
Sam Thompson Jun 7, 2021 ▶ 6:30 He Spent $300k Buying SaaS Companies, Sold them For $2m
MAD Assertion Not checkable as stated
Cancel: B2B sales control has shifted entirely from sellers to buyers
“We were moving from a world where the company controlled the buying process, largely in the B to B space to a world where the buyer had all, all the control.”
David Cancel Sep 25, 2020 ▶ 6:39 Fireside Chat: David Cancel (Founder & CEO, Drift) with Matt Turck (Partner, FirstMark)
SAASTR Insight
Building software solely for enterprise buyers ruins the user experience
“When you're creating the product just for the buyer, you get a terrible user experience, and it's just not a good thing for your team.”
Ashley Smith Sep 11, 2019 ▶ 15:03 Using Product Led Growth as an Indicator for Investment w/OpenView Venture Partner, Ashley Smith
Mehta: Startups benefit greatly from hiring executives who were target buyers
“Can't recommend it enough if you can have somebody in your company that's been in the shoes of your buyer.”
Nick Mehta Sep 8, 2019 ▶ 5:31 1506 Gainsight: We'll Hit $100m Revenue in 2020, $60m+ Now
a16z Insight
Chang: Pharma Buyers Acquire Biotech Startups to Control Drug Launch Messaging
“So I think part of it also is buyers want to control the launch and control the commercial message.”
Nate Chang Feb 28, 2019 ▶ 3:37 What’s with All the Bio M&A in 2019?: A Quick Take
a16z Insight
Todd Cranny: Go-to-Market Teams Must Tell Buyers What They Want
“Sometimes voters don't know what they want. You know, just like buyers don't know what they want. You got to tell them what they want. And you can tell them what they want. You can actually create a new paradigm with them.”
Todd Cranny Jan 2, 2019 ▶ 6:12 a16z Podcast | Messages and Movements in Politics AND Business
Klaff: Investors struggle to value pitches made from low-status positions
“When a buyer or investor sees you as low status, they have difficulty listening to you, appreciating what it is you have, and they say things like, thank you for coming to present, We appreciate you coming in today.”
Oren Klaff Nov 4, 2018 ▶ 17:07 1198 He's done $2b in Transaction Volume, Here's How he Pitches
TOP FOUNDERS Disclosure
Scout RFP charges per user only for internal buyers running bids
“We only charge for the buyers, the individuals within the organization that are actually running the bids and it's a per subscriber basis, so per user per month”
Alex Yakubovich Sep 15, 2017 ▶ 4:42 783: SaaS: Here's How RFP Scout 3x YoY to $1.2m+ in MRR
Marlin: M&A sellers should over-disclose potential deal-breakers early to build trust
“These transactions are based on trust, and both sides need to trust the other, but part of building that trust is being honest with the people on the other side, and so we tell them to over-disclose if there is a, if there's something that You know, could poss…”
Ken Marlin Feb 5, 2017 ▶ 9:26 EP 561: He Did $1b in 2016 Transactions (Takes on avg 3%) at his M&A Firm Marlin and Associates with CEO Ken Marlin
Marlin: M&A sellers should underestimate financial projections if uncertain
“Perfection is to give people a set of forecast, a forecast that you're going to meet and to meet it because it shows a certain level of competence and management control that is impressive when people are going to do that. But you're absolutely right. I tell t…”
Ken Marlin Feb 5, 2017 ▶ 11:19 EP 561: He Did $1b in 2016 Transactions (Takes on avg 3%) at his M&A Firm Marlin and Associates with CEO Ken Marlin

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