Dixon: 87% of buyers in 2.5M sales calls showed indecision
Matt Dixon · The surprising truth about what closes deals: Insights from 2.5m sales conversations | Matt Dixon · May 30, 2024 · at 28:17
Sales researcher Matt Dixon discusses findings from his book 'The JOLT Effect' regarding customer indecision and fear of failure during sales conversations.
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“It turns out that 87% of buyers in our two and a half million sales calls we studied Either showed moderate or high levels of indecision. The folks who are not worried about fear or failure were 13%.”
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