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buyer

also referred to as: buyers

3 statements across 3 episodes · 0 bullish · 0 bearish · 3 people on the record · first statement Oct 27, 2022 by Barbra Gago · across every show →

Everything said about buyer, oldest first

Oct 27, 2022 neutral
Insight
Category creators must educate enterprise buyers to allocate entirely new budget lines
“When you're generating a new category, you're also needing to educate buyers that there is a category that they can now budget for and why they should allocate budget for that.”
Barbra Gago Oct 27, 2022 ▶ 23:47 Category creation and brand building | Barbra Gago (Pando, Miro, Greenhouse, Culture Amp)
Oct 22, 2023
Insight
Dunford: Most B2B software buyers have never purchased the category before
“If we think about it, most of the folks in B to B software, most of the time your buyer has never purchased software like yours before. This is the first time they've done it.”
April Dunford Oct 22, 2023 ▶ 20:17 A step-by-step guide to crafting a sales pitch that wins | April Dunford (author of Sales Pitch)
May 30, 2024 neutral
Assertion Supported
Dixon: 87% of buyers in 2.5M sales calls showed indecision
“It turns out that 87% of buyers in our two and a half million sales calls we studied Either showed moderate or high levels of indecision. The folks who are not worried about fear or failure were 13%.”
Matt Dixon May 30, 2024 ▶ 28:17 The surprising truth about what closes deals: Insights from 2.5m sales conversations | Matt Dixon
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