Matt Dixon
8 statements across 2 episodes · 0 bullish · 1 bearish · 2 people on the record · first statement Oct 22, 2023 by April Dunford · said 5 times in 1 episodes since 2023 · across every show →
On the record as a speaker too: Matt Dixon's record, appearances and statements → this page counts the times other people say the name.
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brought up most by April Dunford (5)
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Everything said about Matt Dixon, oldest first
Oct 22, 2023 negative
May 30, 2024
Dixon: Incumbent software vendors suffer more buyer indecision than startups
“Look, you guys, yes, it's tough to be a startup right now, early stage company. There's a lot of risks there, but who's offering more choices, them or you guys? You guys have a partner ecosystem. You have like, 20 different cloud products. You've bought like s…”
May 30, 2024
May 30, 2024
Dixon: Challenger conversations require truly unique capabilities, not generic claims
“Getting this right starts with answering the question, why should the customer buy from you instead of your competitors? And it's not because you're more customer centric or more innovative, impossible to prove your competitors claim the same thing. It's not t…”
May 30, 2024
Dixon: Effective sales involves revealing unseen customer risks tied to unique solutions
“The challenger approach is about showing the customer what should be keeping them up at night. What is the thing you know that they need to know? What is the way that other customers are using your solution to Generate returns and in benefit for their organiza…”
May 30, 2024 neutral
May 30, 2024
May 30, 2024
Dixon: Challenger dataset expanded to 250,000 salespeople worldwide
“Over time though, you know, that, that research has been ongoing. So we've collected data data, I think to date on roughly a quarter million salespeople around the world that we continue to go back and not just validate the original findings, but look at how t…”