Casel: Experienced buyers sometimes drag out timelines to grind sellers down
Brian Casel · Startup Acquisition Stories with Brian Casel - Founder of ZipMessage · Mar 28, 2022 · at 15:05
ZipMessage founder Brian Casel explains the tradeoffs and negotiation dynamics of dealing with experienced versus first-time startup buyers.
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“On the one hand, somebody who's more experienced, who's done more, more acquisitions in the past, they know the mechanics, they know the process. There's, you know they're going to ask for certain things and then they're going to do due diligence. Then we get into contract negotiations and like a wire transfer or whatever it may be. You're like, they, they're not new to this. So that makes it easier. But then on the flip side, they might be more savvy. They might be a little bit more aggressive in the tactics that they use. So like, You know they'll, sometimes they'll use time to sort of grind you down, you know, like drag it on Intentionally.”
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