Casel: Acquirers prefer under-optimized businesses because perfection limits growth upside
Brian Casel · Startup Acquisition Stories with Brian Casel - Founder of ZipMessage · Mar 28, 2022 · at 10:41
Brian Casel, founder of ZipMessage, shares advice for first-time founders preparing to sell a business.
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“Just show your business work like warts and all, like all, like it's okay if there are gaps, it's okay if things are not on, you know, under optimized because that's the opportunity that a buyer is looking for. You know, they're looking, if you're a buyer, you're looking to buy a business that you can come in and improve and grow. You know, if you're going to buy a business, that's just running perfectly. It's going to be very difficult for that buyer to come in and grow it.”
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