Brian Casel

Founder, Builder Methods · 1 appearance on the record.

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founderhostengineerother@CasJam ↗LinkedIn ↗briancasel.com ↗

Brian Casel is a bootstrapped entrepreneur and designer who created Clarityflow, originally launched as ZipMessage, and Builder Methods. He has built and exited multiple SaaS and productized service businesses, and co-hosts the podcast Bootstrapped Web.

7statements → 1claims → 0claims resolved → 4/5average certainty → 1.57/5average debate potential → 1said about them ↓

1 not checkable as stated how the 1 claim stands · each chip opens the sources

1 assertion · 5 insights · 1 disclosure · every statement was checked. The predictions and assertion are the 1 claim: statements the public record can support or contradict. 0 are resolved, and 1 names no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Brian argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Brian Casel on measured tape to publish a rate. This says nothing about how they speak.

What they said7 What others said1 Episodes1

Everything Brian Casel said on Startup Acquisition Stories that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight

Casel: Acquirers prefer under-optimized businesses because perfection limits growth upside

“Just show your business work like warts and all, like all, like it's okay if there are gaps, it's okay if things are not on, you know, under optimized because that's the opportunity that a buyer is looking for. You know, they're looking, if you're a buyer, you…”

Brian Casel Mar 28, 2022 ▶ 10:41 Startup Acquisition Stories with Brian Casel - Founder of ZipMessage

Insight

Casel: Experienced buyers sometimes drag out timelines to grind sellers down

“On the one hand, somebody who's more experienced, who's done more, more acquisitions in the past, they know the mechanics, they know the process. There's, you know they're going to ask for certain things and then they're going to do due diligence. Then we get …”

Brian Casel Mar 28, 2022 ▶ 15:05 Startup Acquisition Stories with Brian Casel - Founder of ZipMessage

Insight

Casel: Marketplace listing pages need high-level teaser prospectuses to close deals

“You can't expect just the listing page or just the asking price or just the name or something to be enough for a buyer to submit an offer. They're going to need to First of all, they're probably looking at many other businesses. Second of all but like you don'…”

Brian Casel Mar 28, 2022 ▶ 19:30 Startup Acquisition Stories with Brian Casel - Founder of ZipMessage

Disclosure

Casel divested five businesses in six months to focus on ZipMessage

“I did sell or let go of five you can call them businesses. Some of them are just really tiny projects, but some of them are, were actual businesses of mine. I let go of five of those over the last six months. And so right now I'm focusing on a business that I …”

Brian Casel Mar 28, 2022 ▶ 1:11 Startup Acquisition Stories with Brian Casel - Founder of ZipMessage

Assertion Not checkable as stated

Casel: Deal timelines on MicroAcquire ranged from five days to three months

“Like one of them took three months to, from offer to close. Another one took five days from offer to close, you know, like literally, like, yeah”

Brian Casel Mar 28, 2022 ▶ 13:55 Startup Acquisition Stories with Brian Casel - Founder of ZipMessage

Insight

Casel: Preparing due diligence materials pre-listing drastically reduces in-deal workload

“A lot of the due diligence work, like getting my books in order, getting, you know, just getting the things that I know that they're probably going to ask for doing a lot of that prep work even before I listed helped, helped a lot so that by the time it got in…”

Brian Casel Mar 28, 2022 ▶ 18:02 Startup Acquisition Stories with Brian Casel - Founder of ZipMessage

Insight

Casel: Selling without a broker brings more noise despite serious marketplace buyers

“Without, again, like without a broker, you're sort of on your own and, but that's by design, right? Like that's like, I chose to go without a broker intentionally because basically because micro acquire exists that, that made this path a lot more viable. But i…”

Brian Casel Mar 28, 2022 ▶ 21:47 Startup Acquisition Stories with Brian Casel - Founder of ZipMessage

The other half of the tape: Brian Casel's own voice is left out of every number here. 1 statement on the record names them. every mention, with the transcript →

Statements about Brian Casel, by other people (1)

Assertion Not checkable as stated

Gazdecki: Brian Casel holds the record for most acquisitions on MicroAcquire

“I think Brian holds the record for most companies sold on MicroQuire.”

Andrew Gazdecki Mar 28, 2022 ▶ 0:27 Startup Acquisition Stories with Brian Casel - Founder of ZipMessage

Appearances (1)

Episode	Date	Speaking time
Startup Acquisition Stories with Brian Casel - Founder of ZipMessage	Mar 28, 2022	17m

Brian Casel

The record, in short

How they sound: not measured why? →

Statements about Brian Casel, by other people (1)

Appearances (1)

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