Christine McDaniel

Founder, The Magnolia Firm · 1 appearance on the record.

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She founded The Magnolia Firm in 2021 to guide founders through acquisitions and exits of remote-operable digital businesses. Previously, she founded and exited multiple companies across tech, cleaning, and wellness, and authored the book Get Acquired.

8statements → 4claims → 0claims resolved → 4.12/5average certainty → 1.5/5average debate potential → ≈4.5/5argument clarity, estimated →

4 not checkable as stated how the 4 claims stand · each chip opens the sources

4 assertions · 1 insight · 2 disclosures · 1 what if · every statement was checked. The predictions and assertions are the 4 claims: statements the public record can support or contradict. 0 are resolved, and 4 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Christine argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Christine McDaniel on measured tape to publish a rate. This says nothing about how they speak.

What they said8 Episodes1

Everything Christine McDaniel said on Startup Acquisition Stories that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated

Digital M&A remains a seller's market despite 2022 rate hikes

“It's, anybody listening, it's definitely still a seller's market. The R word isn't scaring anybody. The Fed raising the rates is not, like, it's just a seller's market still, which is amazing”

Christine McDaniel Nov 15, 2022 ▶ 10:49 Startup Acquisition Stories with Christine McDannell, Founder of The Magnolia Firm

Insight

Sellers should send prospective buyers weekly growth updates during closing

“Every single week, we're sending that buyer, like, an exciting email, like, hey, this is a new initiative we launched this week. Hey, these are our sales numbers. Hey, et cetera, and keeping them completely excited, engaged the whole way until the close”

Christine McDaniel Nov 15, 2022 ▶ 20:03 Startup Acquisition Stories with Christine McDannell, Founder of The Magnolia Firm

What-if

McDannell saved an acquisition after low appraisal via weekly growth updates

“And like, it almost fell out because the appraisal came in so low and I stuck to the full price offer. And, but I know he would have, they would have dropped if they weren't so excited and engaged and watching me grow the company for three and a half months.”

Christine McDaniel Nov 15, 2022 ▶ 20:24 Startup Acquisition Stories with Christine McDannell, Founder of The Magnolia Firm

Assertion Not checkable as stated

Unnamed buyer signed LOI, completed diligence, and wired funds within 24 hours

“So from the morning he came in and then he met with the seller in the afternoon. We did LOI same day and then we did due diligence and then he closed and wired the money the very next day.”

Christine McDaniel Nov 15, 2022 ▶ 5:37 Startup Acquisition Stories with Christine McDannell, Founder of The Magnolia Firm

Assertion Not checkable as stated

Richard Branson admitted Virgin Galactic cost double his original budget

“Virgin Galactic, he said he spent double what he would think he would spend. He said it was super crazy stressful”

Christine McDaniel Nov 15, 2022 ▶ 9:08 Startup Acquisition Stories with Christine McDannell, Founder of The Magnolia Firm

Disclosure

M&A brokers often reject clients under $120,000 in annual net profit

“The magical number seems to be about a 120 K net profit a year because somebody can quit their job, maybe not in California, but quit their job and like live on that. Right. And so, so that's this magical number. So yeah, we're typically not taking any clients…”

Christine McDaniel Nov 15, 2022 ▶ 24:06 Startup Acquisition Stories with Christine McDannell, Founder of The Magnolia Firm

Disclosure

McDannell raised on $10M valuation and sold pre-revenue at a discount

“I started a tech company in 2018. We sold it last year, but not for, you know, it was very expensive to build out. Of course we didn't hit revenue. And so we had to sell it at a discount last year, but I was, it was like a fun time, you know, as I was in Los A…”

Christine McDaniel Nov 15, 2022 ▶ 25:33 Startup Acquisition Stories with Christine McDannell, Founder of The Magnolia Firm

Assertion Not checkable as stated

Buyer closed TripKit acquisition within two weeks of discovering the company

“From when he saw the company to when we closed was maybe two, one to two weeks.”

Christine McDaniel Nov 15, 2022 ▶ 4:42 Startup Acquisition Stories with Christine McDannell, Founder of The Magnolia Firm

Appearances (1)

Episode	Date	Speaking time
Startup Acquisition Stories with Christine McDannell, Founder of The Magnolia Firm	Nov 15, 2022	16m

Christine McDaniel

The record, in short

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Appearances (1)

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