Insight
Danilov: Founders should never hire marketing agencies on a retainer basis
“Do not hire advertising agencies. That's the one rule that I'm applying, that I applied to this business, and that I'm applying to all my businesses. The one that I'm moving on to right now, as well, is that if somebody comes to you and says, oh, Pay me a reta…”
Opinion
Danilov: Facebook advertising works for any type of startup
“No, everything. Facebook knows everything about you. Maybe more than you know about yourself.”
Insight
Danilov: Run only video ads on Meta except for retargeting
“Don't run photo ads. They will tell you this in dropshipping words. I, of course you can run retargeting image ads, but only video ads”
Insight
Danilov: Wholesale is consistently the majority of consumer brand business
“Wholesale is majority of the business always. If you can make it work.”
Insight
Danilov: Meta video ads must show a human within three seconds
“The 1:03 seconds, you must show a human, right? And then you must answer what you are within the first, like, six seconds, right? The 1:03 seconds, you're not showing a human, the click-through rate is a lot worse, so you're going to be spending a lot more.”
Insight
Danilov: Founders selling a startup must keep driving growth during sale process
“When you listed Your business, and so on, and you made the decision to sell it, right? You can't relax in the sense that, okay, I'm selling. Think like you're not selling it, and you're, it's still your business, and you're still responsible to yourself, and t…”
Insight
Danilov: Selling founders should hand buyers a 10x business scaling plan
“What is your plan that you could share with the buyer? I'm passing this on to you. Do this edited how you need, but if you do this, you will 10 X it. So have that plan. Or yeah, the work of action that you can share with the buyer, because that will make them …”
Opinion
Danilov: The golden age of dropshipping ended around 2019
“I caught the last year of the golden age of drop shipping in 2018, back when you could click a button and, you know, and Facebook on, on Facebook, just some ad and boom, you're making money. That obviously ended in like 2019”
Assertion Not checkable as stated
Danilov: SwiftNet went from zero to launch in under 10 days
“Yeah, get yourself a little educated, but essentially from zero to launch, it was less than probably 10 days.”
Assertion Not checkable as stated
Danilov: SwiftNet was acquired just 30 days after initial buyer contact
“From the day of the first message to close, it was 30 days.”
Insight
Danilov: Customer trust drove SwiftNet's success because internet provider churn is low
“And I kind of took that culture, I guess, into this business, which is why I think it survived and succeeded and so on is because yeah, people just need to trust them. The company, and then once they trust you, how often do you change your internet provider?”
Disclosure
Danilov: SwiftNet maintained 300 to 600 active month-to-month subscribers
“Well, we have a lot of, we have customers that are like activating and reactivating service because we have the, it's month to month, right? So we give people the opportunity if you need to pause if you can, but it's, so it's between 300 to like 600 active use…”
Disclosure
Danilov: SwiftNet got its first customer on day two with $20/day ad spend
“I started maybe like 20 dollars a day, and then on day two after launch, first customer purchase.”
Disclosure
Danilov: SwiftNet relied entirely on Meta ads, ignoring TikTok and influencers
“Even up till now, I didn't have a single influencer. I didn't have a single, like what it would, yeah, I guess influencer partnerships. I didn't do any tick talk. I didn't do like any of it, just specifically Facebook page and run the Facebook ads.”
