SwiftNet founder Nikita Danilov answers whether Meta ads can apply to any type of startup.
Insight
Danilov: Founders should never hire marketing agencies on a retainer basis
“Do not hire advertising agencies. That's the one rule that I'm applying, that I applied to this business, and that I'm applying to all my businesses. The one that I'm moving on to right now, as well, is that if somebody comes to you and says, oh, Pay me a reta…”
Insight
Danilov: Run only video ads on Meta except for retargeting
“Don't run photo ads. They will tell you this in dropshipping words. I, of course you can run retargeting image ads, but only video ads”
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Danilov: Wholesale is consistently the majority of consumer brand business
“Wholesale is majority of the business always. If you can make it work.”
Insight
Danilov: Meta video ads must show a human within three seconds
“The 1:03 seconds, you must show a human, right? And then you must answer what you are within the first, like, six seconds, right? The 1:03 seconds, you're not showing a human, the click-through rate is a lot worse, so you're going to be spending a lot more.”
Insight
Danilov: Founders selling a startup must keep driving growth during sale process
“When you listed Your business, and so on, and you made the decision to sell it, right? You can't relax in the sense that, okay, I'm selling. Think like you're not selling it, and you're, it's still your business, and you're still responsible to yourself, and t…”
Insight
Danilov: Selling founders should hand buyers a 10x business scaling plan
“What is your plan that you could share with the buyer? I'm passing this on to you. Do this edited how you need, but if you do this, you will 10 X it. So have that plan. Or yeah, the work of action that you can share with the buyer, because that will make them …”