Klaff: Investors struggle to value pitches made from low-status positions
Oren Klaff · 1198 He's done $2b in Transaction Volume, Here's How he Pitches · Nov 4, 2018 · at 17:07
Oren Klaff, Director at Intersection Capital and author of 'Pitch Anything,' explains how status framing and psychological dynamics dictate investor receptivity during fundraising pitches.
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“When a buyer or investor sees you as low status, they have difficulty listening to you, appreciating what it is you have, and they say things like, thank you for coming to present, We appreciate you coming in today.”
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