B2B

“If you look at the YC splits right now when I was working with YC when I was at AWS compared to now, the ratio of B to B versus B to C has skyrocketed. Like there's just not as many B to C companies in these incubators getting built.”

“If you ask me what's your organic marketing strategy right now, to me, it's all about social, which is what is my CEO posting? What is my team posting? What is my LinkedIn? What is my creator economy doing? Influencer marketing. And across all of the social pl…”

“You find that most of the things that people warn you about don't come to pass. And like most of these edge cases don't come to pass. I think it's a little bit different in consumer with fraud and stuff like that, but it'd be to be generally don't need to worr…”

“What we find with our, call it on the website, but our B to B business, believe it or not, even though the margins, the gross margins are lower, the net margins are higher when you factor in everything. Just a much stickier customer and just handling those ord…”

“YouTube, Vimeo, other video sites, the kinds of things people make videos for are food, traveling, fun, beauty. There's not that many Videos about AI powered payment processing APIs as interesting as that is, but it's a great money turn. So if you make a video…”

“We just have learned in business to business or in e-commerce, especially those two, email is still the killer communication channel, full stop.”

“At the end of the day, I work for the sales team. That's how I see it in MeToBe, right? I do. I work for the sales team. Either I'm helping them close deals and get customers, or I'm not helping them close deals and get customers.”

“Normally it doesn't happen for food and beverage because you're hungry. You want to, you know, even if it is outside your building, you'll go out and take it. But when it comes to your e-commerce and you know, anything from, you know, B to B scenarios. It's ok…”

“Yeah, I think that's a huge thing, especially for business to business. Things are like tools and guides. You could definitely use like tools like Manychai. Like automations are probably a huge addition. If you can get the initial virality, like if you're just…”

“But I do think going B to B would have been very challenging in an environment where we had had funding based on a consumer experience.”

“When we made our first pivot to BtoB, it got even worse, because we needed to convince not only The subscribers, people, and the partners, but also companies to invest on the well-being for their employees. But in the early days, it was brute force on both sid…”

“Particularly in B to B, there's not one moment of product market fit. Product market fit in B to B looks kind of like a sawtooth curve, where you've got it with one subsection, and then you kind of have to go to another subsection, and you have to, and so you'…”

“You're also probably not going to create like a hundred billion dollar company in doing that, you know? If you want to do that, you got to go consumer, I think.”

“Because if you're like a hundred million dollar B to C company, like everyone in America knows who you're at, who you are. If you're a hundred million dollar, like B to B company, no one knows who you are.”

“I think bottom up is its own kind of world. It's closer to consumer product development in my mind. And I have done, you know, consumer products, consumer product. I think there is a little bit more alchemy involved. It's about, you know, having great taste an…”

“I think you will regret it if you don't hire these first couple sales reps that have a couple years of experience. If you're in B to B with B to B sales, they need a couple of years of experience and they need a certain amount of maturity.”

“For B to B, if you want to get results, you need to try something that is completely different because then you will get results a lot faster than if you do it in any other way.”

“I think ultimately if you believe that you could make it very high utility, the, probably the next customers will end up being B to B. It'll probably not be like consumer. Like there are, there will certainly be a variation of this idea that's in consumer. If …”

“So the B to C stuff, that just feels, that's, that seems far, far more random.”

“In B to B typical purchase process, we have five to seven people involved in making the deal happen.”

“Every founder says I'm going to change the world. B to B mate, nobody changes the world. You're not changing any world. Very simple. In consumer, in deep tech science, yes, you are changing the world.”

“This is gonna be trite, but if you're building a, if you have a consumer company that's kind of meh, if you pivoted into the B to B version of it, there's probably something interesting there.”

“At the end of the day, there's only two, two ways to, you know, make an experiment successful. Either you have a very large N or you have a very significant treatment, which is like, you know, what you're doing in the experiment itself. And, you know, in B to …”

“And I think there's a mindset in B to B that says after five PM, no one's thinking about our business. That's BS. Right? What happens after the five p.m.? You just spend the evenings thinking about your day job and your problems. Well, you do if you're a found…”

“And I do believe that TikTok are going to figure out B to B. Even if you look at the feed right now, and you know, you see silly dances, and I mean, there's so much more the, in 20 20 I thought it was just silly dances, but now anything I like, music, fashion,…”

“B to C is often very much a leading indicator for B to B.”

“See B to B as an industry is a very rational decision making industry, right? People are not making choices basis of impulse, right? So if you are creative on the product, then people are going to buy it because it adds very clear value to you. If a product is…”

“I generally believe that it's easier to build a B to B business than a B to C business. I generally believe that getting businesses to pay for things is easier than consumers.”

“And so that's the one thing about B to B that I think is beautiful is you can just get on the phone and start pitching people. You see their reactions, you get their feedback. It's in some ways it's way easier than B to C.”

“CAC and B to B is up about a 110% over the past 10 years. Consumer it's up a 145%. If you're selling sales and marketing software, it's up 220% because there's just so much sales and marketing software doing sales and marketing things in the market.”

“The true test of whether the positioning is working or not is if I'm sitting across from a qualified prospect and I tell the story, does the prospect get excited and want to buy something? That's the real test of it.”

“B to B. The data situation is in general, much worse. I would say B to B is almost like kindergarten level. If B to C is third grade level in terms of data foundation.”

“If you know that you have a bridge to move up market, then giving up the long tail of individual users can be very worthwhile.”

“All of the other companies started as B to C. They focused a lot on B to C. They saw our success in B to B, and then they kind of had a double strategy of doing B to C and B to B at the same time. And I think that one of the reasons why we were successful in b…”

“Some people, they ask me, hey, like, I don't know, is Product Hunt, like, Do B to B companies do well there? And I'm like, yeah, like probably more B to B companies than B to C companies actually.”

“And so I remember that, but again, even if it's free, it's still a difficult sales process when you're doing a B to B sale.”

“Like, I just am so bullish on B to B and really bearish on B to C. Not only because I've owned, I think, two or three products or companies, one was an e-com site, that served consumers, but because every B to C company, specifically a subscription company tha…”

“The great thing about doing B to B is you can talk to the customer and you can trust what they say. Right. And that is not necessarily true for consumer consumers. You can talk to them and you almost have to read between the lines with what they say. You can't…”

“I decided from the first phase started that I am never going to build a B to B business in my life because it restricts you from having a very high technological differential capability.”

“In B to B business, you're just probably restricted to either running a cash flow business, Or a very technologically differentiated business versus a B to C where there are 10 or 15, 20 things that you can do to create anything anywhere.”

“The bad part is we did not realize the idea was in ed tech, in HR tech and B to B. If you're doing all these three, you're dead in India, right?”

“They don't have to have a background in the industry itself, so we do a lot of different B to B industry work. And you know, that helps you cut some of the research time down, but most of our clients bring that to us as opposed to us having to do that research…”

“There are strong proof points at each level, you know, at the pre-seed level, you're looking for founder market fit, and at a seed series A level, you're looking for product market fit, and then at B, you're looking for go-to-market fit.”

“If SimilarWeb was extremely accurate in the world of B to B, I think would be spending a lot of money with them, but we don't because it's not.”

“I think on Andy hackers, we did an analysis like a year ago and our product directory, we have like thousands of people's products with the revenue numbers. The ones that were B to B were making on average four times more revenue. And the ones that were B to C…”

“Don't ignore the potential of B to B to change people's lives. I know a lot of startups are looking to do amazing things and, ah, you know, really Give people access to products and services that have never existed before. You know, it could be counseling, it …”

“India from the B to B side is not such a deep market. It's very shallow, and therefore, if they have to build a 20, 30, forty million dollar opportunity, they will have no choice but to go out and explore beyond the Indian shores.”

“One thing that I discovered was that people, a lot of your users will click on a pricing page link at the top. It's like second or third, like most clicked on link if you're a B to B company, I think, generally speaking.”

“If you're in consumer the benefit of being in consumer is that you generally have you usually will have like hundreds or thousands of users such that you could actually go do an A-B test, whereas in B to B it's a lot harder to achieve that.”

“There's like 500 companies that are paying for a marketing attribution solution in B to B.”

“Look in B to B, capital is everything. You can literally draw a straight line between the best performing B to B public companies today and how much capital they have access to.”

“Overall, the business is 90% B to B over 90% B to B, and the rest being, you know, ads in our consumer beloved apps.”

“The last mile of all this cool technology and what we've struggled with just in terms of how do you take that and turn that into changes in behavior for sales people, for customer service people, that type of thing.”