B2B

“Some people, they ask me, hey, like, I don't know, is Product Hunt, like, Do B to B companies do well there? And I'm like, yeah, like probably more B to B companies than B to C companies actually.”

“If you know that you have a bridge to move up market, then giving up the long tail of individual users can be very worthwhile.”

“The true test of whether the positioning is working or not is if I'm sitting across from a qualified prospect and I tell the story, does the prospect get excited and want to buy something? That's the real test of it.”

“CAC and B to B is up about a 110% over the past 10 years. Consumer it's up a 145%. If you're selling sales and marketing software, it's up 220% because there's just so much sales and marketing software doing sales and marketing things in the market.”

“At the end of the day, there's only two, two ways to, you know, make an experiment successful. Either you have a very large N or you have a very significant treatment, which is like, you know, what you're doing in the experiment itself. And, you know, in B to …”

“In B to B typical purchase process, we have five to seven people involved in making the deal happen.”

“I think you will regret it if you don't hire these first couple sales reps that have a couple years of experience. If you're in B to B with B to B sales, they need a couple of years of experience and they need a certain amount of maturity.”

“I think bottom up is its own kind of world. It's closer to consumer product development in my mind. And I have done, you know, consumer products, consumer product. I think there is a little bit more alchemy involved. It's about, you know, having great taste an…”

“YouTube, Vimeo, other video sites, the kinds of things people make videos for are food, traveling, fun, beauty. There's not that many Videos about AI powered payment processing APIs as interesting as that is, but it's a great money turn. So if you make a video…”

“If you ask me what's your organic marketing strategy right now, to me, it's all about social, which is what is my CEO posting? What is my team posting? What is my LinkedIn? What is my creator economy doing? Influencer marketing. And across all of the social pl…”