Ionita: Free individual tiers pay off if upmarket expansion paths exist
Naomi Ionita · How to price your product | Naomi Ionita (Menlo Ventures) · Jan 12, 2023 · at 32:41
Naomi Ionita, partner at Menlo Ventures, discusses the strategic trade-off between prioritizing top-of-funnel user growth versus early monetization in product-led B2B startups.
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“If you know that you have a bridge to move up market, then giving up the long tail of individual users can be very worthwhile.”
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