Insight certainty 4/5 debate potential 2/5

Mehta: B2B big data's hardest problem is changing front-line behavior

Nick Mehta · B2B Big Data Challenges, Nick Mehta, Gainsight (Data Driven NYC / FirstMark Capital) · Dec 17, 2015 · at 3:00

Nick Mehta, CEO of Gainsight, speaks at Data Driven NYC about the challenges B2B software companies face when implementing big data solutions.

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“The last mile of all this cool technology and what we've struggled with just in terms of how do you take that and turn that into changes in behavior for sales people, for customer service people, that type of thing.”

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Assertion Not checkable as stated
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Nick Mehta Dec 17, 2015 ▶ 8:26 B2B Big Data Challenges, Nick Mehta, Gainsight (Data Driven NYC / FirstMark Capital)
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Nick Mehta Dec 17, 2015 ▶ 15:03 B2B Big Data Challenges, Nick Mehta, Gainsight (Data Driven NYC / FirstMark Capital)
Prediction Didn’t hold up
Mehta: Customer success software market is becoming a power law
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Mehta: Enterprise focus early forces startups to build sophisticated products
“We went after larger customers early on, and that's allowed us, it forces you to build a bigger product, right? There's pros and cons to it, by the way. There's lots of companies that get killed by going after larger customers, but by, for us, we built a very …”
Nick Mehta Dec 17, 2015 ▶ 18:28 B2B Big Data Challenges, Nick Mehta, Gainsight (Data Driven NYC / FirstMark Capital)
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Mehta: Calling B2B data 'garbage in' ignores past business logic
“Just saying garbage in, garbage out, is kind of like just throwing your hands up, right? The reality is, there's actually a good reason why this happened. At every given point, there was logic why they made the changes.”
Nick Mehta Dec 17, 2015 ▶ 5:11 B2B Big Data Challenges, Nick Mehta, Gainsight (Data Driven NYC / FirstMark Capital)
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