Social Impact Startups Should Pursue B2B Distribution Models to Scale Their Reach
Anjali Ravi Kumar · 100x Entrepreneur | Episode 10 |Anjalli Ravikumar, Social Mission Director UNILEVER · Sep 8, 2019 · at 27:41
Anjali Ravi Kumar, Social Mission Director at Unilever, advises emerging entrepreneurs on scaling social impact and novel consumer services by partnering with B2B enterprises.
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“Don't ignore the potential of B to B to change people's lives. I know a lot of startups are looking to do amazing things and, ah, you know, really Give people access to products and services that have never existed before. You know, it could be counseling, it could be you know, helping on the health front, wonderful products and services, but it is really hard to get out there on your own, and I think there's an opportunity there to go, to do B to B first, and then achieve reach that way.”
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