Marketer

“If I was a Entry level marketer today. That's the worry, the job that I'd be worried about. That's where I would say you need to go and learn AI so that you can be you can be the one that's managing the AI, not learning how to do the work that AI is doing now,…”

“And I see some other companies that are around our size starting to go hire a PM or a marketer or something like that. And that just feels like the old way of building a software business. And ultimately that's gonna lead to something where 10% of the people a…”

“Every time the technology changes, the most valuable kind of marketer changes with it.”

“So the marketers who are going to win in this agentic era are going to be part researcher. They're going to be part storyteller. They're going to be part media operator, and they're going to be a part community builder. They're basically going to know how to t…”

“I interview the fanciest marketers from the fanciest companies with the best degrees in the world who totally fail in understanding user psychology.”

“I believe that the wealthiest people will be marketers over the next 10 years, but every YouTube tutorial is telling you how to vibe code.”

“I found that product, product leaders, engineers, designers some of the more tend to be more introverted and thoughtful types negotiate more poorly than the obnoxious marketers and revenue leaders and the more extroverted types.”

“Skateboarding breeds genius marketers because there's nothing really different about the product we're selling.”

“I see vibe coding As a skill being added to a lot of job descriptions for designers, for product managers for marketers, which I think is a really interesting shift.”

“Being in more control of your day-to-day tends to lend itself to give you more ability to do that, and so likely we'll see more people go off on their own, become experts in their craft, and support multiple businesses in this way. It'll be more economical for…”

“This is where AI can come in handy. You know, some of the most like brand marketers can become very analytical with the support of a tool like ChatGPT. If your eyes glaze over when you look at giant dumps of CSVs, it's nice to have a partner that is nonjudgmen…”

“The one thing that the marketers did seem to have in common was a general hatred for GA four.”

“And I think that's usually lost on a lot of marketers because they don't think in terms of experiments. They think in terms of like, what do I know and how can I apply it here?”

“And I think most marketers tend to jump to let's go do something. Let's go launch something. But the experimental design, like understanding what you're actually able to measure, what you will measure, how long it'll take to get that result. If it's statistica…”

“The first shift we're going to see is the shift from being the doer. So I'm not writing the email, but I'm reviewing the email. So doer to reviewer.”

“I think these tools, especially in the near term are very like creating huge uplifts in terms of like conversion and time for the marketers. And I think the value is really accruing to the marketers for at least for now.”

“It's an example of like marketers that think like, oh, like we're being too repetitive with this messaging where now I just associate Steinman with winning and being committed to winning. And it makes me want to back whatever he does and being optimistic.”

“I would almost hire a marketer before you actually hire your first sales rep, maybe 18 to 24 months in advance, so they can get better work.”

“The most successful marketers are incredible at inserting themselves into culture in a way where something is in the zeitgeist, but it hasn't been called out yet. Great brands recognize the thing that isn't called out, and then they insert themselves into it.”

“And my whole thing is, as a marketer, if you're a good marketer, you would charge on performance, right? But most people aren't willing to take the risk.”

“One of the reasons why I really feel product managers must, if not better, but equally understand category consumers, which are not in market or which are not really looking or which are not buying your products just yet, as good as the marketer or the brand e…”

“Probably at some point, your plumber might get more than your marketer because the marketer can use tools and be way, way more efficient, but the plumber AI is going to take a very long time because None of the plumbing companies are collecting data, having ro…”

“65% of marketers admit to not actually conducting customer research on an ongoing basis.”

“And so when I think about it, I think every marketer in the future should have, should be directly accountable to revenue, both inbound and outbound, whatever that may be.”

“The product experiments and the product tasks, that's a person with a product skill set because they know how to work with other PMs. They know how to work with engineers and marketers don't.”

“I find that marketers, even though they're often good at communicating with the audience, they're not good at communicating internally.”

“If you're a sales driven business and you don't have a repeatable sales motion, like it's not yet time to hire a marketer, get that repeatable sales motion and marketing's job is to bring you more marketing qualified leads.”

“The job of a PM, great PMs crystallize problems and then present them to their engineers and their engineers are like, oh yeah, we believe in this problem. Here's how we think about this problem. And we will go and figure out how we build that solution, right?…”

“So a lot of people have a CMS, but the CMS was ultimately built for a different user, right? Your web developer, your IT team, the marketer needs to personalize these experiences every day in all the campaigns that they're sending out.”

“MarTech to be really successful. It's really got to target engineers more so than marketers and that a lot of MarTech businesses just aren't very good businesses.”

“Many of the activities that marketers oftentimes get sucked into, or think are part of their scope, don't really contribute to the bottom line. A lot of them are supporting activities that are there to make smoother those revenue-generating activities, and in …”

“You're confused by ill-defined terminology and process, most marketers are not that rigorous in their thinking and you're drawn into conflict between sales and marketing, right?”

“In terms of basics, they should be able to show you that if they spend a dollar that you get more in return for that. And it could be the case that you don't earn it back within one week, but they should be able to show you how it's gonna evolve over six month…”

“The challenge with marketers, I think it's similar to salespeople, right? Is Like they can use their craft to sell you or to market to you during the process, which I think makes hiring good sales reps and good marketers that bit extra, extra difficult.”

“Email is still by far the most helpful medium, and that is the case for marketers too.”

“63% of customers think that customers, that marketers are selling them something that they do not need.”

“A lot of marketers would pay 20 to 30 grand or more just to build an email list that size.”

“We think that the way actually most marketers build a website is completely wrong. The way most websites get built is you have a essentially a website relaunch project where you know, you don't like your current website, so you go in and hire, you know, the ma…”

“What Bob just pointed out that is so important and that most marketers miss is the idea that great stories are dynamic. They go negative, positive, negative, positive, and if you don't do that, you bore your audience in a heartbeat, and so Bob coined this phra…”

“I think one generation ago, the majority of the transformative businesses in these sectors were built by merchants. I would say today they tend to be built by really strong marketers, really strong brand and creative individuals.”

“In order for crypto to reach the mainstream, there's actually a huge need for people who are able to translate the complex complexity into simple languages. So for people who are native marketers, people like you, right? So there's a huge need for that skill.”

“Really where, where messenger shines right now for marketers is at the bottom of the funnel.”

“Data analysts are very sophisticated, you know, ML, statistics, PhDs, and so on, and they've been hired to, you know, move the needle for the business by developing very complex models, but instead they're being utilized today basically to be list pull monkeys…”

“And I guarantee you the right, I mean, the right is on the wall. Like it's gonna, it's going to, it's gonna just plummet as a platform for marketers.”