Leela Srinivasan

CEO, Parity · 1 appearance on the record.

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executiveoperator@leelasrin ↗LinkedIn ↗paritynow.com ↗

Before taking the helm at Parity in 2023, Srinivasan served as Chief Marketing Officer at SurveyMonkey, Checkout.com, and Lever, following senior marketing roles at LinkedIn and OpenTable. At Parity, she leads a sports marketing and sponsorship platform focused on closing the gender income gap for elite women athletes.

7statements → 3claims → 3claims resolved → 100%fully supported → 4/5average certainty → 1.43/5average debate potential →

3 supported 0 partly supported 0 contradicted how the 3 claims stand · each chip opens the sources

3 assertions · 2 opinions · 2 disclosures · every statement was checked. The predictions and assertions are the 3 claims: statements the public record can support or contradict. 3 are resolved. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Leela argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported

Srinivasan: 63% of Customers Believe Marketers Sell Them Unneeded Products

“63% of customers think that customers, that marketers are selling them something that they do not need.”

Leela Srinivasan Jun 3, 2019 ▶ 2:20 7 Tips For Using Customer Feedback To Build Rabid Fans And Make More Money

What they said7 Episodes1

Everything Leela Srinivasan said on the Official SaaStr Podcast that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Supported

Srinivasan: 63% of Customers Believe Marketers Sell Them Unneeded Products

“63% of customers think that customers, that marketers are selling them something that they do not need.”

Leela Srinivasan Jun 3, 2019 ▶ 2:20 7 Tips For Using Customer Feedback To Build Rabid Fans And Make More Money

Assertion Supported

Srinivasan: SurveyMonkey Processes 20 Million Answered Questions Daily

“We have twenty million questions per day answered on our platform”

Leela Srinivasan Jun 3, 2019 ▶ 1:50 7 Tips For Using Customer Feedback To Build Rabid Fans And Make More Money

Disclosure

Srinivasan: SurveyMonkey Is Moving Upmarket to Target Enterprise Customers

“We're moving to enterprise, as you may or may not have heard, and we got some hearts and minds to change on that journey.”

Leela Srinivasan Jun 3, 2019 ▶ 4:24 7 Tips For Using Customer Feedback To Build Rabid Fans And Make More Money

Disclosure

Srinivasan: SurveyMonkey Embeds Follow-Up Surveys in Lead Gen Confirmation Emails

“At SurveyMonkey, similarly, we're using surveys and customer feedback in the funnel itself, so the minute you submit a lead gen form, you get the email confirmation, and we include a link there to a very quick form where you can give us just a little bit more …”

Leela Srinivasan Jun 3, 2019 ▶ 7:19 7 Tips For Using Customer Feedback To Build Rabid Fans And Make More Money

Opinion

Srinivasan: Silicon Valley Companies Chronically Delay Pricing Decisions Until Launch

“So I think it's pretty chronic, actually, in the valley where we get all excited about product development, And it's only in the dying days before launch that we're like, oh shit, I gotta price this thing.”

Leela Srinivasan Jun 3, 2019 ▶ 13:49 7 Tips For Using Customer Feedback To Build Rabid Fans And Make More Money

Opinion

Srinivasan: Hiring Pricing Consulting Firms Is Expensive but Worth It

“And when I've had the budget, I have gone with a pricing agency or pricing consulting firm rather, and done the research through them. It's been expensive, but it's definitely been worth it.”

Leela Srinivasan Jun 3, 2019 ▶ 14:37 7 Tips For Using Customer Feedback To Build Rabid Fans And Make More Money

Assertion Supported

Srinivasan: High Customer Empathy Boosts Employee Retention by 16 Points

“When we've surveyed individuals who believe that their companies display a high degree of empathy for their customers, 82% of them believe that they'll still be at their job two years from now. Pretty darn high. When we have surveyed those who believe that the…”

Leela Srinivasan Jun 3, 2019 ▶ 20:42 7 Tips For Using Customer Feedback To Build Rabid Fans And Make More Money

Appearances (1)

Episode	Date	Speaking time
7 Tips For Using Customer Feedback To Build Rabid Fans And Make More Money	Jun 3, 2019	23m

Leela Srinivasan

The record, in short

Their most notable supported claim

Appearances (1)

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