Tom Gerace

Founder & Board Member, Skyword · 1 appearance on the record.

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Tom Gerace is an entrepreneur who founded the content marketing platform Skyword, having previously founded Gather.com and Be Free. He co-authored the book Storynomics: Story-Driven Marketing in the Post-Advertising World with Robert McKee.

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What they said5 Episodes1

Everything Tom Gerace said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Disclosure

Gerace: Skyword raised $25M growth round and is approaching $20M ARR

“We just raised a twenty five million dollar growth equity round from Rowe Capital. And closed we announced that last month. I closed it just at the end of December. And we are approaching twenty million in ARR.”

Tom Gerace Sep 22, 2018 ▶ 6:07 1155 How He's Used Stories to Build a $20m+ SaaS Platform for Scaling Content

Insight

Gerace: Marketers fail at storytelling because they avoid negative conflict

“What Bob just pointed out that is so important and that most marketers miss is the idea that great stories are dynamic. They go negative, positive, negative, positive, and if you don't do that, you bore your audience in a heartbeat, and so Bob coined this phra…”

Tom Gerace Sep 22, 2018 ▶ 19:47 1155 How He's Used Stories to Build a $20m+ SaaS Platform for Scaling Content

Assertion Not checkable as stated

Gerace: Skyword helps IBM, MasterCard, and Samsung shift to story-centric marketing

“We help companies like IBM, MasterCard Samsung Transform their primary marketing approach from ad-centric to story-centric.”

Tom Gerace Sep 22, 2018 ▶ 1:53 1155 How He's Used Stories to Build a $20m+ SaaS Platform for Scaling Content

Disclosure

Gerace: Skyword revenue is roughly two-thirds SaaS and one-third services

“It's about two-thirds SaaS, about a third services.”

Tom Gerace Sep 22, 2018 ▶ 5:57 1155 How He's Used Stories to Build a $20m+ SaaS Platform for Scaling Content

Disclosure

Gerace: Skyword works with roughly 150 mostly US-based enterprise brands

“We work with about a 150 large brands mostly U S based”

Tom Gerace Sep 22, 2018 ▶ 5:12 1155 How He's Used Stories to Build a $20m+ SaaS Platform for Scaling Content

Appearances (1)

Episode	Date	Speaking time
1155 How He's Used Stories to Build a $20m+ SaaS Platform for Scaling Content	Sep 22, 2018	4m

Tom Gerace

Appearances (1)

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