Skyword founder Tom Gerace describes the scale of his customer base to host Nathan Latka.
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“We work with about a 150 large brands mostly U S based”
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More from Tom Gerace
Disclosure
Gerace: Skyword raised $25M growth round and is approaching $20M ARR
“We just raised a twenty five million dollar growth equity round from Rowe Capital. And closed we announced that last month. I closed it just at the end of December. And we are approaching twenty million in ARR.”
Tom GeraceSep 22, 2018▶ 6:071155 How He's Used Stories to Build a $20m+ SaaS Platform for Scaling Content
Insight
Gerace: Marketers fail at storytelling because they avoid negative conflict
“What Bob just pointed out that is so important and that most marketers miss is the idea that great stories are dynamic. They go negative, positive, negative, positive, and if you don't do that, you bore your audience in a heartbeat, and so Bob coined this phra…”
Tom GeraceSep 22, 2018▶ 19:471155 How He's Used Stories to Build a $20m+ SaaS Platform for Scaling Content
AssertionNot checkable as stated
Gerace: Skyword helps IBM, MasterCard, and Samsung shift to story-centric marketing
“We help companies like IBM, MasterCard Samsung Transform their primary marketing approach from ad-centric to story-centric.”
Tom GeraceSep 22, 2018▶ 1:531155 How He's Used Stories to Build a $20m+ SaaS Platform for Scaling Content
Disclosure
Gerace: Skyword revenue is roughly two-thirds SaaS and one-third services
“It's about two-thirds SaaS, about a third services.”
Tom GeraceSep 22, 2018▶ 5:571155 How He's Used Stories to Build a $20m+ SaaS Platform for Scaling Content
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