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Gerace: Skyword helps IBM, MasterCard, and Samsung shift to story-centric marketing

Tom Gerace · 1155 How He's Used Stories to Build a $20m+ SaaS Platform for Scaling Content · Sep 22, 2018 · at 1:53

Tom Gerace, founder and CEO of content marketing platform Skyword, explains Skyword's business and client roster on Top Founders.

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“We help companies like IBM, MasterCard Samsung Transform their primary marketing approach from ad-centric to story-centric.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Tom Gerace

Disclosure
Gerace: Skyword raised $25M growth round and is approaching $20M ARR
“We just raised a twenty five million dollar growth equity round from Rowe Capital. And closed we announced that last month. I closed it just at the end of December. And we are approaching twenty million in ARR.”
Tom Gerace Sep 22, 2018 ▶ 6:07 1155 How He's Used Stories to Build a $20m+ SaaS Platform for Scaling Content
Insight
Gerace: Marketers fail at storytelling because they avoid negative conflict
“What Bob just pointed out that is so important and that most marketers miss is the idea that great stories are dynamic. They go negative, positive, negative, positive, and if you don't do that, you bore your audience in a heartbeat, and so Bob coined this phra…”
Tom Gerace Sep 22, 2018 ▶ 19:47 1155 How He's Used Stories to Build a $20m+ SaaS Platform for Scaling Content
Disclosure
Gerace: Skyword revenue is roughly two-thirds SaaS and one-third services
“It's about two-thirds SaaS, about a third services.”
Tom Gerace Sep 22, 2018 ▶ 5:57 1155 How He's Used Stories to Build a $20m+ SaaS Platform for Scaling Content
Disclosure
Gerace: Skyword works with roughly 150 mostly US-based enterprise brands
“We work with about a 150 large brands mostly U S based”
Tom Gerace Sep 22, 2018 ▶ 5:12 1155 How He's Used Stories to Build a $20m+ SaaS Platform for Scaling Content
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