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marketer

also referred to as: marketers

5 statements across 5 episodes · 0 bullish · 4 bearish · 5 people on the record · first statement Jun 3, 2019 by Leela Srinivasan · across every show →

Everything said about marketer, oldest first

Jun 3, 2019 negative
Assertion Supported
Srinivasan: 63% of Customers Believe Marketers Sell Them Unneeded Products
“63% of customers think that customers, that marketers are selling them something that they do not need.”
Leela Srinivasan Jun 3, 2019 ▶ 2:20 7 Tips For Using Customer Feedback To Build Rabid Fans And Make More Money
Feb 8, 2021 neutral
Insight
Bonnici: Hiring marketers and salespeople is difficult because candidates sell during interviews
“The challenge with marketers, I think it's similar to salespeople, right? Is Like they can use their craft to sell you or to market to you during the process, which I think makes hiring good sales reps and good marketers that bit extra, extra difficult.”
Ryan Bonnici Feb 8, 2021 ▶ 9:21 How to Market at Mass Scale | Harry Stebbings, The Twenty Minute VC & Whereby CMO Ryan Bonnici
Jan 6, 2022 negative
Opinion
Kellogg: Most marketers lack rigorous thinking and confuse executives with jargon
“You're confused by ill-defined terminology and process, most marketers are not that rigorous in their thinking and you're drawn into conflict between sales and marketing, right?”
Dave Kellogg Jan 6, 2022 ▶ 4:48 A CEO's Guide to Marketing with Dave Kellogg | SaaStr Software Community
Jan 13, 2022 negative
Insight
Rosemblat: Many common marketing activities fail to generate revenue
“Many of the activities that marketers oftentimes get sucked into, or think are part of their scope, don't really contribute to the bottom line. A lot of them are supporting activities that are there to make smoother those revenue-generating activities, and in …”
Alex Rosemblat Jan 13, 2022 ▶ 4:37 Building Marketing Channels Slowly to Achieve Massive Scale with Datadog CMO Alex Rosemblat
Apr 25, 2023 negative
Assertion Supported
Robertson: 65% of marketers fail to conduct ongoing customer research
“65% of marketers admit to not actually conducting customer research on an ongoing basis.”
Tara Robertson Apr 25, 2023 ▶ 4:18 Customer Marketing Strategies Guaranteed to Grow Your Business with Bitly CMO Tara Robertson
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