Robertson: 65% of marketers fail to conduct ongoing customer research
Tara Robertson · Customer Marketing Strategies Guaranteed to Grow Your Business with Bitly CMO Tara Robertson · Apr 25, 2023 · at 4:18
This episode carries Tara Robertson's own address, with nobody on the show putting questions to them. It still counts as said, and it is kept out of every score on their page.
Bitly CMO Tara Robertson addresses why companies underinvest in ongoing customer research despite its measured benefits.
0:00 / 0:04exact quote · 4.8s
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“65% of marketers admit to not actually conducting customer research on an ongoing basis.”
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