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customer research

3 statements across 2 episodes · 1 bullish · 1 bearish · 2 people on the record · first statement Feb 18, 2021 by Patrick Campbell · across every show →

Everything said about customer research, oldest first

Feb 18, 2021
Insight
Campbell: Product leaders should treat customer research like prosecuting attorneys, not blindly obey it
“When you're doing customer research, you are not making decisions based on what your customer says. That's not your job. Your job is to get the information, understand where they are, almost being a prosecuting attorney, and then filtering that information and…”
Patrick Campbell Feb 18, 2021 ▶ 18:34 The Current State of SaaS Companies, Subscriptions, and Retention in 2021 | ProfitWell Founder & CEO
Apr 25, 2023 negative
Assertion Supported
Robertson: 65% of marketers fail to conduct ongoing customer research
“65% of marketers admit to not actually conducting customer research on an ongoing basis.”
Tara Robertson Apr 25, 2023 ▶ 4:18 Customer Marketing Strategies Guaranteed to Grow Your Business with Bitly CMO Tara Robertson
Apr 25, 2023 bullish
Assertion Not checkable as stated
Robertson: Customer research can boost NPS 10x and upsells by 26%
“If you look at the impact of customer research, you can see 10 X of an increase year over year. Sorry if that's not showing up appropriately there. That is a 10 X, not an I. An increase in customer satisfaction or NPS. A 20% increase in upsell and cross sell r…”
Tara Robertson Apr 25, 2023 ▶ 3:48 Customer Marketing Strategies Guaranteed to Grow Your Business with Bitly CMO Tara Robertson
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