Shankarraman: AI Tools Make Becoming a Multi-Disciplinary Marketer Easier
Krithika Shankarraman · Growth tactics from OpenAI and Stripe’s first marketer | Krithika Shankarraman · May 25, 2025 · at 54:16
Krithika Shankarraman discusses how generative AI tools like ChatGPT help marketing professionals bridge gaps between analytical and creative tasks.
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“This is where AI can come in handy. You know, some of the most like brand marketers can become very analytical with the support of a tool like ChatGPT. If your eyes glaze over when you look at giant dumps of CSVs, it's nice to have a partner that is nonjudgmental to kind of push your thinking and to help you understand the details Of, you know, the data behind the brand work that you might be doing or vice versa. Like if you're a very creative product marketer, a very analytical growth marketer, you can work with ChatGPT to be more of a brainstorm partner and really push your thinking on the creative side. So I think becoming a non just T-shaped marketer is getting a little bit easier.”
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