Shankarraman: Competing on price is not durable for AI companies
Krithika Shankarraman · Growth tactics from OpenAI and Stripe’s first marketer | Krithika Shankarraman · May 25, 2025 · at 16:19
Krithika Shankarraman, former marketing leader at OpenAI and Stripe, discusses startup differentiation strategy in the AI era.
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“Being cheaper is a race to the bottom, especially when you think about sort of scaling laws and how things are playing out. Every company is sort of becoming an AI company at this time. And so as models get cheaper, more capable, being cheaper is not going to be the thing that really is a durable approach in the market.”
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