Krithika Shankarraman

“Being cheaper is a race to the bottom, especially when you think about sort of scaling laws and how things are playing out. Every company is sort of becoming an AI company at this time. And so as models get cheaper, more capable, being cheaper is not going to …”

“This is not about like being super laser focused on your competition because that leads to these Local maxima rather than thinking about phase shift changes and breakthroughs that you can make as a company.”

“I would say there are probably two checkpoints in a program that are really important to get aligned at. One is the 20% review. A 20% review is a strategy review. What are we trying to accomplish? Who are we trying to do it for? And what is the rough approach …”

“This is a hill that I would die on, which is that good process or sufficient process is actually something that speeds up a company rather than slow it down.”

“Again, I kind of mentioned the sort of cheat code of talking to your customers and using the language that they use to describe their problems as a shortcut to fantastic product marketing and messaging, because it really tells you what are their pain points an…”

“Hiring a demand generator, maybe the worst thing that you can do versus thinking about more of a product marketer who's thinking about the competitive differentiation, the positioning, the sales enablement that gets more people through at the bottom.”

“If you're just kind of copying the outcomes or the outputs of the strategy and trying to follow in the footsteps of the tactics, you're not paying enough attention to the inputs and sort of what were the variables and the deciding factors which led to that str…”

“There's a sense of loyalty that builds up over time when there is a shorter and smaller delta between your expectations and your reality. And where those expectations are exceeded, you, it is accretive to the brand and your loyalty to the product. And where th…”

“Capital M marketing, the marketing team, the marketing function of the company. Is responsible for those channels and artifacts and engines that are driving the funnel for the company, but they are not the end all be all of like the discipline of marketing. An…”