Randy Frisch

CEO, Trusty · 1 appearance on the record.

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founderexecutiveauthorhostinvestor@randyfrisch ↗LinkedIn ↗b-rand.com ↗

Frisch co-founded content experience platform Uberflip in 2012 before leaving in 2023 to launch wealth and estate management startup Trusty. He authored the book F#ck Content Marketing and hosted The Marketer's Journey podcast.

6statements → 3claims → 1claims resolved → 4/5average certainty → 1.5/5average debate potential →

0 supported 1 partly supported 0 contradicted 2 not checkable as stated how the 3 claims stand · each chip opens the sources

3 assertions · 2 insights · 1 disclosure · every statement was checked. The predictions and assertions are the 3 claims: statements the public record can support or contradict. 1 is resolved, and 2 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Randy argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Randy Frisch on measured tape to publish a rate. This says nothing about how they speak.

What they said6 Episodes1

Everything Randy Frisch said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Disclosure

Uberflip's customer count is flat due to intentional SMB churn

“Our customer count actually doesn't really go up the count because we are comfortable in some cases losing some of the smaller customers that we had.”

Randy Frisch Aug 4, 2022 ▶ 11:57 How Uberflip Doubled ACV to $60k By Doubling Down on Customized Content at Scale

Insight

Downturns require auditing existing content rather than just producing more

“Lean in on content now more than ever. They all agreed on this. Now that doesn't necessarily mean that you have to go create more content, right? But it means you have to go and do an audit of the content you have to understand what's going to be important. Wh…”

Randy Frisch Aug 4, 2022 ▶ 16:57 How Uberflip Doubled ACV to $60k By Doubling Down on Customized Content at Scale

Insight

Traditional CMS platforms were built for developers, not marketers

“So a lot of people have a CMS, but the CMS was ultimately built for a different user, right? Your web developer, your IT team, the marketer needs to personalize these experiences every day in all the campaigns that they're sending out.”

Randy Frisch Aug 4, 2022 ▶ 2:49 How Uberflip Doubled ACV to $60k By Doubling Down on Customized Content at Scale

Assertion Not checkable as stated

Uberflip's ACV has more than doubled from roughly $30,000

“Our ACV is a little bit more than double that today.”

Randy Frisch Aug 4, 2022 ▶ 3:40 How Uberflip Doubled ACV to $60k By Doubling Down on Customized Content at Scale

Assertion Partly supported

Uberflip employed over 150 people around late 2020

“So that piece actually, even at our scale you know, we were over a 150 people at this point.”

Randy Frisch Aug 4, 2022 ▶ 9:39 How Uberflip Doubled ACV to $60k By Doubling Down on Customized Content at Scale

Assertion Not checkable as stated

Uberflip CEO built Sales Assist directly on Uberflip's APIs

“The cool part about it, as much as he built a lot of this himself, he built it off our APIs that our engineering team had made possible. So it wasn't him necessarily going off and creating this skunk project. It was him building off The platform that we had en…”

Randy Frisch Aug 4, 2022 ▶ 10:04 How Uberflip Doubled ACV to $60k By Doubling Down on Customized Content at Scale

Appearances (1)

Episode	Date	Speaking time
How Uberflip Doubled ACV to $60k By Doubling Down on Customized Content at Scale	Aug 4, 2022	12m

Randy Frisch

The record, in short

How they sound: not measured why? →

Appearances (1)

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