Uberflip co-founder Randy Frisch explains the company's scale when developing their Sales Assist product.
0:00 / 0:06exact quote · 6.7s
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“So that piece actually, even at our scale you know, we were over a 150 people at this point.”
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More from Randy Frisch
Disclosure
Uberflip's customer count is flat due to intentional SMB churn
“Our customer count actually doesn't really go up the count because we are comfortable in some cases losing some of the smaller customers that we had.”
Randy FrischAug 4, 2022▶ 11:57How Uberflip Doubled ACV to $60k By Doubling Down on Customized Content at Scale
Insight
Downturns require auditing existing content rather than just producing more
“Lean in on content now more than ever. They all agreed on this. Now that doesn't necessarily mean that you have to go create more content, right? But it means you have to go and do an audit of the content you have to understand what's going to be important. Wh…”
Randy FrischAug 4, 2022▶ 16:57How Uberflip Doubled ACV to $60k By Doubling Down on Customized Content at Scale
Insight
Traditional CMS platforms were built for developers, not marketers
“So a lot of people have a CMS, but the CMS was ultimately built for a different user, right? Your web developer, your IT team, the marketer needs to personalize these experiences every day in all the campaigns that they're sending out.”
Randy FrischAug 4, 2022▶ 2:49How Uberflip Doubled ACV to $60k By Doubling Down on Customized Content at Scale
AssertionNot checkable as stated
Uberflip's ACV has more than doubled from roughly $30,000
“Our ACV is a little bit more than double that today.”
Randy FrischAug 4, 2022▶ 3:40How Uberflip Doubled ACV to $60k By Doubling Down on Customized Content at Scale
AssertionNot checkable as stated
Uberflip CEO built Sales Assist directly on Uberflip's APIs
“The cool part about it, as much as he built a lot of this himself, he built it off our APIs that our engineering team had made possible. So it wasn't him necessarily going off and creating this skunk project. It was him building off The platform that we had en…”
Randy FrischAug 4, 2022▶ 10:04How Uberflip Doubled ACV to $60k By Doubling Down on Customized Content at Scale
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