marketer

“I think one generation ago, the majority of the transformative businesses in these sectors were built by merchants. I would say today they tend to be built by really strong marketers, really strong brand and creative individuals.”

“The job of a PM, great PMs crystallize problems and then present them to their engineers and their engineers are like, oh yeah, we believe in this problem. Here's how we think about this problem. And we will go and figure out how we build that solution, right?…”

“And so when I think about it, I think every marketer in the future should have, should be directly accountable to revenue, both inbound and outbound, whatever that may be.”

“I would almost hire a marketer before you actually hire your first sales rep, maybe 18 to 24 months in advance, so they can get better work.”

“And I think most marketers tend to jump to let's go do something. Let's go launch something. But the experimental design, like understanding what you're actually able to measure, what you will measure, how long it'll take to get that result. If it's statistica…”

“And I think that's usually lost on a lot of marketers because they don't think in terms of experiments. They think in terms of like, what do I know and how can I apply it here?”